Brand Tone

Heartfelt & Empathetic, Artistic & Appreciative, Creative & Inspiring, Friendly & Approachable

Brand Values

• •Emotional Connection: Creating meaningful keepsakes that celebrate the bond between pets and their owners.
• •Craftsmanship & Quality: Using high-quality materials like Australian Merino wool and emphasizing the detailed, handcrafted nature of the products.
• •Personalization & Uniqueness: Offering custom-made items that capture the specific likeness and personality of each pet.
• •Creativity & Skill-Building: Providing DIY kits that allow customers to learn a new craft and create something themselves.
• •Customer Satisfaction: Ensuring customers are happy with the final product, particularly the accuracy of custom orders.

Best Practices

• •Emphasize Emotional Connection: Always highlight the love for pets and the sentimental value of the products. Use words that evoke warmth, comfort, and affection.
• •Showcase Artistry and Detail: Talk about the craftsmanship, the quality of materials (e.g., \"soft Australian Merino wool,\" \"handcrafted with precision\"), and the skill involved in capturing lifelike details.
• •Be Encouraging and Inclusive for DIYers: Use positive and supportive language for DIY kit descriptions and tutorials. Make the craft seem accessible and enjoyable for all skill levels (e.g., \"easy-to-follow instructions,\" \"perfect for beginners\").
• •Maintain a Warm and Personal Voice: Address customers in a friendly, approachable manner. Use \"you\" and \"your pet\" to create a direct connection. Share stories (with permission) of happy customers or the inspiration behind designs.
• •Visual Storytelling Consistency: Ensure that the tone of the copy is mirrored in the visuals used across the website and social media – warm lighting, close-ups of the detailed felt work, happy pets (if showing alongside replicas), and a cozy, crafty aesthetic.

Social Perception

Positive & Appreciative, Gift-Worthy, Artistic Skill, Niche but Growing Interest, Therapeutic Craft

Copy Examples

• •Keeping their memory alive, one loving stitch at a time. ❤️ Our artists pour their hearts into creating lifelike wool felt replicas that capture the unique spirit of your beloved pet. Share a photo of your furry friend with us, and let us craft a timeless keepsake for you. #Meewoolfelt #CustomPetArt #FeltedFriends #PetMemorial
• •Unleash your inner artist! ✨ Our DIY Wool Felt Kits come with everything you need to create your own adorable felted creature. Perfect for a relaxing weekend project or a heartfelt handmade gift. Get ready to poke, shape, and fall in love with felting! #MeewoolfeltDIY #WoolFeltKit #CraftYourJoy #HandmadeHappiness
• •Your Pet, Forever in Felt. Exquisite custom wool sculptures capturing every beloved detail. Or, discover the joy of felting with our inspiring DIY kits.
• •We understand how much your beloved companion meant to you. At Meewoolfelt, we specialize in creating beautiful, handcrafted wool felt portraits that honor their memory and keep their presence close. Our artists work with care and sensitivity to capture the unique essence of your pet from your cherished photos. Let us help you create a lasting tribute.
• •From treasured photo to huggable art! 😍 Watch us bring your best friend to life in soft, sustainable wool. Tag a pet parent who needs this! #WoolFeltMagic #PetReplica #CustomGift #Meewoolpet