Brand Tone

Empathetic and Supportive, Confident and Direct, Inspirational and Uplifting, Conscious and Responsible, Slightly Edgy/Modern

Brand Values

• •Wellness & Balance
• •Nature & Purity
• •Sustainability & Eco-consciousness
• •Transparency & Quality
• •Community & Service
• •Mindfulness & Presence
• •Integrity & Authenticity

Best Practices

• •Anchor in Your "Why": Always circle back to the core mission: helping people reconnect and supporting wellness naturally and ethically. Let this purpose infuse your language with empathy and authenticity.
• •Speak to "Meh" Moments with Confidence: Acknowledge the daily struggles (stress, brain fog, social unease) directly but always pivot to the confident, empowering solution your products offer. Use direct, slightly bold language when describing the product's no-nonsense efficacy.
• •Balance Science with Soul: While highlighting "lab-tested" and natural ingredients (Piper methysticum, Mitragyna speciosa), also tap into the emotional and holistic benefits – calm, presence, connection.
• •Weave in Your Values: Regularly mention veteran-owned status, commitment to veterans, and reforestation efforts where appropriate. This reinforces brand identity and resonates with conscious consumers.
• •Use Relatable, Modern Language (Authentically): Incorporate contemporary, slightly witty phrases where fitting (like "Gluten? Never met her"), but ensure it aligns with the overall message of trustworthy wellness and doesn't feel forced. The primary voice should remain supportive and knowledgeable.

Social Perception

Trusted Source for Natural Wellness, Ethical and Mission-Driven, High Quality, Supportive Community, Modern and Relatable

Copy Examples

• •Headline: Ditch the Jitters, Find Your Flow. EarthEnvi: Fuel Your Day, Naturally. Body: Tired of the caffeine rollercoaster? Our Social Lift Kava Gummies offer clean energy and sharp focus without the crash. Made with organic Kava and botanicals, because your well-being deserves the real deal. Reconnect with your best self.
• •Headline: Socially Awkward? Nah, Socially Awesome. Body: Step into any room with calm confidence. EarthEnvi’s Social Lift is your plant-powered wingman, helping you navigate social moments with ease and clarity. Feel good, be present, and own your vibe.
• •Headline: More Than Just Gummies. It's a Movement. Body: When you choose EarthEnvi, you're choosing a veteran-owned brand dedicated to your wellness and our planet's. A portion of every purchase supports veteran aid and reforestation. Feel good, do good.
• •Headline: Your Brain's New Best Friend (It Told Us So). Body: Unlock laser focus and a balanced mood with EarthEnvi. Our lab-tested, organic gummies are packed with nature's best—no secrets, no fake stuff. Ready for that "ohhh I needed this" moment?
• •Headline: Eco-Conscious Comfort, From the Inside Out. Body: Wrap yourself in sustainability with our organic cotton hoodies, then find your inner calm with our plant-based Social Lift gummies. EarthEnvi: Wellness for you, respect for the Earth.