Brand Tone

Professional & Knowledgeable, Aspirational & Elegant, Supportive & Community-Focused, Conscious & Responsible, Approachable & Engaging (on TikTok)

Brand Values

• •Quality & Excellence: The founder's story emphasizes the desire to create superior products, even investing in her own factory to control quality. They highlight "premium quality" and "top-tier materials."
• •Innovation: Mention of "fifth generation lash extensions" and "nextgenlashes" positions the brand as innovative.
• •Sustainability & Eco-consciousness: The "Eco-Beauty, Eco-Blue" philosophy is a core stated value, focusing on degradable materials and respecting the planet.
• •Customer-centricity (for Lash Artists): Products are designed for ease of use for both beginners and professionals. They emphasize "service that puts you first."
• •Beauty & Transformation: The brand aims to provide products that create "ultimate beauty," "dream-like elegance," and a "stunning," "glamorous look."
• •Safety & Health: Emphasis on "safe & skin-friendly materials" and gentle formulas.

Best Practices

• •Emphasize Quality and Professionalism: Always highlight the premium nature of the products and their suitability for professional lash artists. Use terminology that resonates with industry experts while remaining clear.
• •Infuse "Dreamy" Elegance: Consistently use words like "dreamy," "ethereal," "luxury," "soft," "airy," and "elegant" to describe the products and the aesthetic they help achieve. This reinforces the brand name and desired feel.
• •Highlight Eco-Consciousness: Regularly integrate the "Eco-Beauty, Eco-Blue" philosophy into messaging. Mention sustainable materials, ethical practices, and the benefits for both clients and the planet.
• •Be Supportive and Educational: Position the brand as a partner to lash artists by sharing tips, offering training, and fostering a sense of community. The copy should feel empowering and informative.
• •Maintain a Balance: While the core tone is professional and elegant, allow for a more approachable and engaging voice on platforms like TikTok, using relevant hashtags and encouraging interaction, without losing the overarching sense of quality and expertise.

Social Perception

For Professionals: Lash artists engaging with the brand on TikTok seem to perceive it as a provider of quality, professional-grade supplies. The PR packages and collaborations indicate an effort to be recognized and respected within the lash artist community. Aspiring Artists: The availability of training and products suitable for various skill levels likely makes the brand appealing to those entering the field. End Clients (Indirectly): While the primary target is lash professionals, the end clients benefit from the values of quality, comfort, and eco-friendliness. The "barely-there feel" and "natural lift" are desirable outcomes. Emerging Brand Awareness: The TikTok presence suggests a growing brand attempting to build a community and increase visibility. The consistent messaging around "dreamy," "airy," and quality helps solidify its identity.

Copy Examples

• •Elevate your artistry with Dreamy Eyelash. ✨ Our 5th Generation extensions offer unparalleled softness and an eco-conscious design your clients will adore. Create those effortlessly dreamy looks with materials as kind to the planet as they are to the eyes. Discover the difference quality makes. #DreamyEyelash #EcoBeauty #LashProfessional #SustainableLashes #LuxuryLashSupplies
• •Introducing Airy Lash: So Light, They'll Forget They're There. ☁️ Experience the ultimate matte finish and effortless fan-making. Crafted for the discerning lash artist who values dream-like elegance and client comfort. #AiryLash #DreamyInnovation #FeatherlightLashes #ProfessionalLashArtist
• •Master Your Craft with Dreamy Eyelash Academy. Ready to transform your lash game? Our expert-led courses provide the techniques and confidence you need to create breathtaking lash sets. Learn with premium, eco-friendly products and join a community dedicated to excellence. Enrol today and bring dream lashes to life! #LashTraining #DreamyAcademy #LashArtistEducation #EcoLashExperts
• •That wispy, dreamy texture though! 😍 @[LashArtistHandle] created this stunning set using our signature Airy Lashes and Maxtention glue. Effortless beauty, ethically made. What lash dreams are you creating today? #DreamyEyelash #WispyLashes #LashTransformation #ClientLove #EcoFriendlyBeauty #LashGoals
• •Gentle Yet Powerful: Our Sensitive Lash Adhesive. 💕 Formulated for clients who need extra care, without compromising on hold. Trust in Dreamy Eyelash for safe, skin-loving materials that deliver flawless, long-lasting results. Because every client deserves a comfortable, beautiful lash experience. #SensitiveLashGlue #DreamyCare #ProfessionalChoice #SafeLashProducts