Brand Tone

Helpful, Informative, Friendly, Approachable, Professional, Reliable, Playful

Brand Values

• •Customer Satisfaction
• •Quality
• •Variety and Choice
• •Efficiency and Speed
• •Australian Owned
• •Effectiveness (as a promotional tool)

Best Practices

• •Develop a Simple Style Guide: Briefly outline your core tone words (e.g., "Friendly, Helpful, Professional, Playful") and provide examples of do's and don'ts for language.
• •Know Your Audience for Each Platform: While the core tone remains, you might slightly adjust the emphasis. For instance, Instagram could be slightly more playful visually and in captions, while B2B email communication remains highly professional yet friendly.
• •Use "We" and "You" Appropriately: Use "we" to talk about the company and its services in a unified way. Use "you" to directly address the customer, making the copy feel more personal and focused on their needs.
• •Incorporate Brand Values Naturally: Let your values (e.g., quality, customer satisfaction, Australian owned) shine through in your product descriptions, service explanations, and general communications rather than just listing them. For example, instead of "We value quality," say "Our stress balls are made from durable materials designed to last."
• •Read Aloud and Review: Before publishing, read your copy aloud. Does it sound like your brand? Is it clear, concise, and engaging? Get a second pair of eyes to review for consistency if possible.

Social Perception

Positive, Seen as a Specialized Supplier, Reliable for Businesses, Generally Neutral to Positive Public Image

Copy Examples

• •Facebook Ad (Targeting Event Planners): Planning your next big event? Don't let stress squeeze the fun out of it! Our custom branded stress balls are the perfect giveaway to keep attendees relaxed and remembering your brand. Fast, friendly service, Australia-wide. Explore the range: [Link]
• •Instagram Caption (Product Showcase): Say hello to your new desk buddy! 👋 Our [Product Name] stress ball isn't just cute, it's a pocket-sized stress buster. Perfect for those WFH days or a fun gift. What shape would you choose? #StressBallPlanet #DeskEssentials #FunPromotions #StressRelief
• •Website Banner (Homepage): Squeeze the Day! 😊 From classic round stress balls to unique custom shapes, find your perfect stress reliever or next big promotional hit. Quality guaranteed, delivered fast. We're Stress Ball Planet, proudly Australian!
• •Email Subject Line (to Business Leads): Boost Your Brand & Beat Stress: Custom Solutions from Stress Ball Planet
• •Blog Post Snippet (Introduction): We all know stress is a part of life, but how we manage it makes all the difference. At Stress Ball Planet, we believe even a small, squishy tool can make a big impact – not just for individual calm, but for your brand's visibility too! Let's explore how...