Brand Tone

Helpful & Customer-Centric, Modern & Innovative, Trustworthy & Reliable, Enthusiastic & Positive

Brand Values

• •Quality
• •Customer Experience
• •Innovation
• •Trust & Security
• •Variety

Best Practices

• •Emphasize Quality and Innovation: Consistently highlight the quality of materials, craftsmanship, or the innovative features of the products, aligning with the brand's stated values.
• •Reinforce messages of support and commitment to their satisfaction.
• •Use trust signals like secure payment badges and customer testimonials authentically.
• •Highlight customer testimonials praising product quality.
• •Emphasize order tracking and speed of delivery.

Social Perception

They are seen as a reliable source for quality products with good customer service and an easy-to-use website. Customers appreciate the product variety, competitive pricing, and the care taken in aspects like packaging and order tracking. There is a perception of the brand being a secure and trustworthy online shopping destination.

Copy Examples

• •The site features customer testimonials praising product quality, accurate descriptions, good navigation, competitive prices, customer commitment, and careful packaging.
• •Order tracking, speed of delivery and quality products.
• •Congratulations!
• •One product page for "PressurizedTie™ - Calibrador Digital e Portátil para Pneu" also includes a section for customer reviews and emphasizes payment security.
• •With campaigns aimed at the modern public, it consolidates itself as a reference in e-commerce.