Brand Tone

anticipation, exclusivity

Brand Values

• •quality
• •sustainability
• •innovation
• •customer service
• •community

Best Practices

• •Define Your Brand Personality First: Before writing any copy, clearly define what your brand stands for, its core values, and the personality you want to convey (e.g., innovative, reliable, playful, sophisticated). This will be the foundation of your tone.
• •Know Your Audience: Understand who you are talking to. Tailor your language, humor (if any), and references to resonate with your target customers.
• •Create a Style Guide: Develop a document that outlines your brand's tone of voice, preferred terminology, grammar rules, and examples of on-brand and off-brand copy. This ensures everyone writing for the brand is consistent.
• •Be Consistent Across All Channels: Whether it's your website, social media, email marketing, or customer service interactions, the brand's tone should feel familiar and coherent.
• •Review and Evolve: Periodically review your copy and brand messaging to ensure it still aligns with your brand values and resonates with your audience. Brands and customer preferences can evolve.

Social Perception

Currently, there is no public social perception of Bolohei as the brand is not yet actively engaging with an audience or offering products/services. Post-launch, social perception will be shaped by customer experiences, reviews, social media interactions, and the overall brand messaging.

Copy Examples

• •Website Welcome (Post-Launch): Welcome to Bolohei. Discover [Product Category/Benefit] designed for the modern [Target Audience].
• •Instagram Launch Post: Hello, World. Bolohei is here. Get ready to experience [Unique Selling Proposition]. Link in bio. #Bolohei #NewCollection #Launch
• •Product Description Snippet: Bolohei's [Product Name]: Crafted with [Key Material/Feature] for [Key Benefit]. Effortless [Related Adjective], undeniably you.
• •Email Signup CTA: Be the first to know. Join the Bolohei list for exclusive updates, early access, and a special welcome offer.
• •Promotional Ad Copy: Tired of [Problem]? Bolohei offers a new way to [Solution]. Shop now and transform your [Area of Life].