Brand Tone

Educational & Informative, Engaging & Fun, Supportive & Helpful (for parents), Trustworthy & Reliable, Friendly & Approachable

Brand Values

• •Education & Lifelong Learning
• •Quality & Durability
• •Safety
• •Family Interaction & Engagement
• •Made in the USA
• •Practicality & Convenience

Best Practices

• •Focus on the "Why": Always circle back to the core mission of making learning fun and accessible for children. This passion should shine through in all copy.
• •Speak to Both Audiences (Parent & Child Appeal): While parents are the purchasers, the language should also resonate with the idea of childhood fun and discovery. Use words that convey excitement and engagement.
• •Highlight Benefits, Not Just Features: Instead of just saying "double-sided," explain the benefit: "double the learning and activities!" Frame features in terms of how they help the child learn or make the parent's life easier.
• •Maintain a Positive and Encouraging Voice: The tone should always be supportive, celebrating the joy of learning and discovery, rather than being overly academic or prescriptive.
• •Ensure Clarity and Simplicity: While the topics can be educational, the language used in marketing copy should be easy to understand, clear, and direct, reflecting the ease of use of the product.

Social Perception

Positive, Trusted Resource, Innovative, Good Value

Copy Examples

• •Headline: Make Mealtime, Learn Time! ✨ Body: Tired of table tantrums? Our durable, double-sided placemats turn any meal into a fun learning adventure. Explore geography, master math, or discover dinosaurs – all before dessert! Easy to clean, USA-made, and kid-approved. Shop TotTalk today!
• •Headline: Harvard Smarts, Kitchen Table Fun! 🧠🍽️ Body: Give your little scholar a head start! TotTalk placemats are designed by Harvard-educated experts and loved by parents for making complex topics simple and engaging. From the ABCs to the Periodic Table, learning is always on the menu!
• •Headline: Spark Curiosity, Not Screen Time. 💡 Body: Looking for engaging, screen-free activities? TotTalk’s vibrant educational placemats foster a love for learning, encouraging parent-child interaction and independent discovery. Durable, wipeable, and packed with fun facts!
• •Headline: The Secret Ingredient to Smarter Snacking? TotTalk! 🥕 Body: Who knew learning could be so delicious? Our USA-made, safety-tested placemats are perfect for curious minds and busy hands. Double the learning with activities on both sides! Easy to clean, easier to love.
• •Headline: From Messy Eater to Mini Mastermind! 🎓 Body: TotTalk transforms everyday meals into exciting lessons. Our wipeable, educational placemats cover everything from animal kingdoms to world capitals. Watch your child learn and grow, one bite (and one fact) at a time!