Brand Tone

Professional and Experienced, Trustworthy and Reliable, Customer-Centric and Welcoming, Passionate and Innovative

Brand Values

• •Professional Ethics
• •Experience and Competence
• •Passion for Technology and Innovation
• •Human Respect
• •Discipline and Determination
• •Attention to Detail
• •Customer Satisfaction
• •Commitment to Service
• •Sustainability and Energy Saving

Best Practices

• •Emphasize Expertise and Experience: Consistently weave in Ferdinando Kessler's background (Naval experience, years in service) and the company's commitment to staying updated with technology to reinforce authority and trustworthiness.
• •Maintain a Respectful and Welcoming Language: Use courteous and client-focused language. Phrases like 'Dear reader' or focusing on 'your comfort' and 'your needs' help maintain a personal touch.
• •Highlight Core Values: Regularly reference key values such as 'professional ethics,' 'passion for technology,' 'attention to detail,' and 'human respect' in communications, from website copy to potential ad campaigns.
• •Be Direct and Informative, Especially for Services: Clearly explain the services offered, the problems they solve, and the benefits for the customer. For emergency services, emphasize reliability and promptness.
• •Show, Don't Just Tell (with Testimonials): Continue to leverage positive customer testimonials. When crafting new copy, think about how it aligns with the positive experiences shared by existing customers, reinforcing the perception of a trusted and reliable service provider.

Social Perception

Positive (based on owned channels), Expert Authority, Limited Independent Online Footprint

Copy Examples

• •Headline for Emergency Service Ad: Rome's Trusted 24/7 Emergency Plumber & Electrician: Expert Help When You Need It Most. Grounded in discipline, driven by solutions. Call Kessler.
• •Website 'About Us' Snippet: At Service Impianti di Kessler, we're more than technicians; we're craftsmen dedicated to excellence. With a foundation built on naval discipline, professional ethics, and a true passion for technology, Ferdinando Kessler leads our team in providing solutions you can trust, year after year.
• •Social Media Post (if they were to start): Is your home's electrical system struggling to keep up? 🤔 Ferdinando Kessler discusses the challenges of Rome's older installations and how modern, energy-efficient solutions can bring safety and comfort to your doorstep. #KesslerImpianti #SmartHomeRome #ElectricalSafety #Innovation
• •Service Description (e.g., Boiler Repair): Don't let a faulty boiler leave you in the cold. Our experienced technicians, guided by a commitment to attention to detail and professional ethics, offer prompt and reliable boiler repair services. We diagnose, we fix, we ensure your comfort. Welcome to the Kessler standard of service.
• •Call to Action on a Contact Page: Ready for an installation that blends cutting-edge technology with time-honored professionalism? Speak with Ferdinando Kessler today. Let's discuss your project and welcome you to our family of satisfied clients who value expertise and genuine human respect.