Brand Tone

Playful, Whimsical, Colorful, Bright, Witty, Sassy, Energetic, Contagious, Spiritual, Majestic, Personal, Storytelling, Creative, Artistic

Brand Values

• •Originality and Creativity
• •Playfulness and Fun
• •Self-Expression and Authenticity
• •Quality
• •Connection and Storytelling
• •Inclusivity and Individuality

Best Practices

• •Embrace Playful Language: Use lively verbs, humorous comparisons, and don't be afraid of a little sass or wit in descriptions, social media captions, and even customer interactions. Keep it light and engaging.
• •Highlight Vibrancy and Color: Consistently use descriptive words that evoke the bright, colorful nature of the artwork in all written content. This reinforces the visual identity.
• •Weave in the "Why": Share the inspiration or little stories behind the art pieces, especially those that connect to the artist's unique perspective (e.g., "Queer, fun, russian," personal experiences). This adds depth and authenticity.
• •Maintain a Personal and Approachable Voice: Even when describing the more "majestic" or "spiritual" aspects of certain collections, keep the overall tone accessible and friendly, as if talking to a creative friend.
• •Be Consistent Across Platforms: Ensure the playful, witty, and colorful tone is present on the website, Instagram, TikTok, and any other communication channels. This builds a cohesive and recognizable brand personality.

Social Perception

Positive Engagement, Artistically Skilled and Innovative, Unique and Recognizable Style, Emerging Artist with Growing Presence, Customer appreciation for quality

Copy Examples

• •Instagram Post for "Cat Dudes" Mug: "Unleash your inner majesty with a morning brew! ☕ Our Cat Dudes aren't just cute, they're spiritual guardians of your daily grind. Snag this ‘Brave’ Cat Dude mug and sip on some courage. Warning: may cause spontaneous purring and good fortune. #AnyaSherrArt #CatDudes #SpiritualSips #PlayfulArt #UniqueMugs"
• •Website Banner for New Art Series: "Dive into a world where colors pop and wit sparkles! ✨ Explore the latest collection from Anya Sherr – art that’s as fun, queer, and vibrant as life itself. Find your next obsession. #AnyaSherrArt #NewArt #ColorfulCreations #PlayfulDesign #QueerArt"
• •Product Description for a "Sassy" T-shirt: "Got something to say? Let our Sassy Cat Dude do the talking. This tee is pure, unadulterated attitude, wrapped in playful doodle art and vibrant color. Perfect for days when you're feeling bold and beautifully witty. Wear your sass proudly! #AnyaSherrArt #SassyStyle #WearableArt #FunnyTees #BrightAndBold"
• •Email Newsletter Subject Line: "Psst... Your Walls Are Looking A Little Bland (We Can Help!) 😉 Email Body Snippet: Hey Art Lover! Ready to inject some serious fun and color into your space? Anya Sherr's latest original paintings and high-quality prints are bursting with playful energy, funny creatures, and those witty messages you can't get enough of. From majestic Cat Dudes to the vibrant Jungle Things, find a piece that speaks your language. Click here to bring the fun home! [Link]"
• •TikTok Video Caption (Showcasing a new painting): "Splashing some color and chaos onto your feed! 🎨 Check out the making of my latest piece – it’s a little bit witty, a whole lot of bright, and 100% Anya Sherr. What do you think this one’s called? Drop your guesses! 👇 #ArtProcess #AnyaSherrArt #ColorfulArt #PlayfulVibes #OriginalArt #ChicagoArtist"