Brand Tone

Professional & Authoritative, Inspirational & Aspirational, Approachable & Supportive, Modern & Chic

Brand Values

• •Quality & Performance
• •Innovation
• •Empowerment
• •Education & Support
• •Artistry & Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Professional, Inspirational, Supportive, Modern) with do's and don'ts and examples. Share this with anyone creating content.
• •Focus on "You" (the Customer): While showcasing expertise, always frame benefits and features around how they help or empower the customer. Use language that resonates with their aspirations and solves their problems.
• •Balance Expertise with Approachability: Use clear, concise language. Avoid overly technical jargon unless explaining a specific benefit in an understandable way. The goal is to be an authoritative guide, not an intimidating lecturer.
• •Maintain Visual and Textual Harmony: Ensure the style of your copy matches the aesthetic of your visuals. If your images are chic and modern, your copy should reflect that sophistication.
• •Listen and Adapt: Pay attention to how your audience responds to your content on social media and in reviews. Use their language (where appropriate) and address their concerns to keep your tone relevant and engaging. Regularly review and refine your voice based on this feedback.

Social Perception

Positive, Trusted by Professionals, Aspirational yet Attainable, Good Value for Money

Copy Examples

• •Unleash your inner stylist. ✨ Introducing the new Alan Truman StylerPro X – engineered for flawless precision and enduring style. Because every day is a chance to create your masterpiece. #AlanTruman #StylerProX #HairArtistry #ProfessionalStyling #NewCollection
• •Tired of frizz and styles that don’t last? The Alan Truman Tourmaline Shine Straightener isn't just a tool, it's your secret to smoother, glossier hair that holds its shape from dawn till dusk. Experience the difference quality makes. Shop now and transform your tresses! 👉 [Link]
• •What's your go-to Alan Truman tool for a quick glam-up? Share your faves and a quick tip below! We're always inspired by your creativity. #AlanTrumanCommunity #HairTips #StylingSecrets
• •Master the Perfect Wave: A Step-by-Step Guide with the Alan Truman CurlWonder Wand. Get salon-worthy curls at home – we show you how!
• •At Alan Truman, we believe hairstyling is more than routine; it's an expression. That's why we pour innovation and professional-grade expertise into every tool we design, empowering you to craft your unique look with confidence and artistry.