Brand Tone

Empowering, Vibrant, Conscious, Authentic, Friendly

Brand Values

• •Female Empowerment
• •Ethical Production
• •Sustainability & Environmental Respect
• •Quality & Style
• •Authenticity & Colombian Heritage
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Praie’s tone (Empowering, Vibrant, Conscious, Authentic, Friendly) with examples of do's and don'ts. This should include preferred vocabulary, sentence structure, and a list of words that align with or contradict the brand.
• •Focus on "Her": Always write with the target customer in mind. Use language that resonates with her aspirations for confidence, adventure, and conscious living. Address her directly and empathetically.
• •Weave in Core Values Naturally: Instead of just stating values like "female empowerment" or "ethical production," show them. For example, "Crafted by amazing women in Colombia, for amazing women everywhere" or "Feel good in your swimwear, knowing it’s kind to the planet and the people who made it."
• •Maintain Visual & Textual Harmony: Ensure the copy complements the vibrant, tropical, and empowering imagery used across all platforms. The energy and positivity of the visuals should be mirrored in the text.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, a product description on the website, or an email newsletter, the tone should feel consistently Praie. Train anyone creating content on the brand voice and regularly review materials for consistency.

Social Perception

Customers seem to resonate with the designs, the brand's aesthetic, and its empowering message. The emphasis on "Made in Colombia" and "Praie Goals" likely appeals to consumers interested in ethical and locally-made products. The visual identity is strong and consistent, projecting a desirable, travel-oriented, and confident lifestyle.

Copy Examples

• •Headline: Shine from Within. Discover [Praie Swimwear]. Body: More than just a bikini, it’s a feeling. Ethically crafted in Colombia to celebrate you. #PraieConfidence #MadeWithLove
• •Headline: Your Adventure Starts Here. Body: Sun-kissed skin, vibrant prints, and the perfect fit. Our new collection is made for making memories. Explore Praie – swimwear that loves you and the planet. #PraieGoals #SustainableStyle
• •Headline: Embrace Your Praie. Body: Confidence looks gorgeous on you. Find swimwear designed in the heart of Colombia to empower every curve, every journey. Feel beautiful, inside and out. #PraieWoman #ColombianMagic
• •Headline: Dive into Color. Live in Praie. Body: Life’s too short for boring swimwear. Our latest drops are bursting with tropical energy and handcrafted with passion. Ethically made, effortlessly chic. #PraieVibes #EthicalFashion
• •Headline: Wear Your Story. Body: Every Praie piece is a celebration of strength, style, and sunshine. Made consciously in Colombia, because we believe in beauty that gives back. What will your Praie say about you? #PraieStyle #ConsciousLuxury