Brand Tone

Caring, Spiritual, Gentle, Informative, Personal and Authentic

Brand Values

• •Well-being and Serenity
• •Connection
• •Quality and Efficacy
• •Support for Motherhood
• •Authenticity and Tradition
• •Customer Care and Benevolence
• •French and Eco-Responsible Focus (Stated Commitment)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (caring, spiritual, gentle, supportive), including specific vocabulary to use and avoid. Share this with anyone creating content.
• •Emphasize "You" and Empathy: Write as if speaking directly and caringly to the customer. Focus on their needs, feelings, and experiences, especially the unique journey of pregnancy and motherhood.
• •Use Soft, Evocative Language: Incorporate words that convey calm, peace, connection, love, and well-being (e.g., gentle, serene, harmony, cherish, nurture, sacred, whisper).
• •Maintain Visual and Textual Harmony: Ensure that the visual elements of your website and social media (colors, imagery) align with the gentle and serene tone of your copy.
• •Tell Authentic Stories: Share the brand's story, customer testimonials (with permission), and the symbolic meaning behind products to reinforce authenticity and connection, as seen in their "À Propos" page and TikTok content.

Social Perception

Positive Customer Feedback, Engaged TikTok Community, Niche Specialist, Trustworthy (for its audience)

Copy Examples

• •Embrace the gentle whisper of connection. Our Harmony Ball necklace is more than a jewel; it's a tender promise to your little one, a soft chime of serenity to accompany you both on this sacred journey. Feel the love, cherish the calm. ✨
• •Pause, breathe, and connect with the miracle within. Our latest blog post explores [Topic, e.g., 'The Power of Rose Quartz During Pregnancy']. Discover gentle ways to nurture your spirit and embrace the radiant glow of motherhood. Link in bio for your moment of zen. 💖 #ZenEtMoi #MotherhoodJourney #SpiritualPregnancy
• •A Little Serenity Just For You, Future Mama 🌿
• •Discover Our Collection: Handpicked treasures to bring you peace, joy, and a deeper connection during your pregnancy and beyond. Your sanctuary of well-being awaits.
• •Nourish Your Soul ✨ For a limited time, receive a complimentary [e.g., 'Calming Amethyst Crystal'] with every Bola de Grossesse. A little extra support for your incredible journey into motherhood. Shop now and find your zen.