Brand Tone

Aspirational luxury, combined with practical efficiency and customer-centricity.

Brand Values

• •Convenience & Efficiency
• •Hygiene & Care
• •Quality
• •Customer Focus
• •Accessibility/Affordability
• •Elegance & Luxury

Best Practices

• •Focus on benefits over features (while still informing).
• •Infuse practical messaging for the brush cleaner with the 'About Us' message of quality and luxury.
• •Highlight ease of use and efficiency for the electric makeup brush cleaner.
• •Subtly promote the brand's aspiration for elegance and luxury, even when discussing practical items.
• •Maintain consistency between product-specific messaging (e.g., makeup brush cleaner) and overall brand messaging (luxury fashion).

Social Perception

A brand that offers both practical, problem-solving gadgets (like the electric makeup brush cleaner) and aspires to be a destination for luxury fashion and accessories. Perceived as customer-focused and accessible despite its luxury aspirations.

Copy Examples

• •"Where Elegance Meets Luxury."
• •"Beautifully designed, impressively effective."
• •"Your brushes will thank you!"
• •"Experience the luxury of effortless cleaning."
• •"Elevate your beauty routine with our innovative designs."