Brand Tone

Professional, innovative, and artist-centric, with direct, knowledgeable communication using industry-specific terminology. The brand positions itself as technology-focused, bringing advancements to artists, and is highly supportive and community-oriented.

Brand Values

• •Innovation and Technology
• •Quality and Reliability
• •Artist Empowerment
• •Community and Collaboration
• •Accessibility

Best Practices

• •Lead with the Artist: Always frame the product within the context of the artist. Instead of just listing features, explain how those features benefit the artist's work, comfort, and creativity.
• •Balance Technical Specs with Creative Language: While your audience is knowledgeable, avoid overly dry, technical descriptions. Pair specifications ("Custom Swiss Motor, 10800rpm") with evocative language ("Engineered for a buttery smooth gradient and crisp lines").
• •Showcase Social Proof: Regularly feature work from artists using your gear. Use testimonials and quotes in your copy. Highlighting that your products are "mentor approved" or used by "renowned artists" builds immense credibility.
• •Emphasize "For Artists, By Artists": Remind your audience of your roots. The fact that the brand was started by an artist is a powerful narrative. This creates an authentic connection and reinforces that you understand their needs.
• •Maintain a Supportive & Educational Tone: Your copy should aim to help and educate. Whether through tutorials, tips, or product guides, position the brand as a partner in the artist's career, not just a supplier.

Social Perception

Generally positive, viewed as a reliable, high-quality "prosumer" option that bridges budget-friendly and premium equipment. Praised for excellent quality-to-price ratio, solid performance, and reliability, often recommended for beginners and professionals seeking dependable, well-balanced tools without the premium price tag.

Copy Examples

• •Unleash your creativity, untethered. The new Phantom X Pro gives you the freedom to create without limits. Engineered with a precision motor and an ergonomic design for hours of comfortable work. Link in bio to see the future of tattooing.
• •Start your journey with a machine you can trust. Our beginner kits come with everything you need to hone your craft, from our reliable pen to a full set of our best-selling Revolution cartridges. Quality tools for the artist you're becoming.
• •Precision. Power. Performance. Get 20% off all V-Select Cartridges this week. Stock your studio with the needles trusted by artists worldwide for their consistency and flawless ink flow.
• •Mastering fine line work requires a steady hand and a machine that can keep up. In this tutorial, EZ Pro Team artist @ArtistHandle breaks down their technique using our P3 Pro machine, known for its stability and adjustable stroke. Watch and elevate your skills.
• •You asked, we listened. Based on feedback from artists like you, our new firmware update for the P2S machine is here. Experience an even smoother operation and enhanced battery life. Your art is our mission. Update now.