Brand Tone

casual, convenient, and connected to a specific lifestyle/subculture (smoking/cannabis)

Brand Values

• •Innovation
• •Quality
• •Customer Satisfaction
• •Convenience
• •Enhancing User Experience
• •Connection to Los Angeles Culture

Best Practices

• •Know Your Audience, Speak Their Language: Understand the slang and cultural references relevant to the smoking and cannabis community. Use language that resonates with them naturally, avoiding overly corporate or formal tones. The tone should be authentic and relatable.
• •Highlight Convenience and Ease of Use: Consistently emphasize how EZ Splitz products simplify the user's experience (e.g., effortless, quick, simple, no hassle). This is a core selling proposition.
• •Embrace the Lifestyle (Subtly or Directly): Acknowledge the culture your product is part of. This can be through visual cues in advertising, the type of events you sponsor (if any), or the general vibe of your content. While the product is a tool, its context is key.
• •Create a Brand Voice Guide: Document the brand's tone, approved terminology, "do's and don'ts" for language, and examples of on-brand copy. This ensures everyone creating content (internal team, agencies, influencers) is aligned. Include personality traits and values.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, website copy, or a customer service response, the core tone should remain recognizable. Adapt slightly for the platform, but the brand's personality must shine through consistently.

Social Perception

Customers generally perceive EZ Splitz products as effective, convenient, and good value for money. They are seen as a useful tool that simplifies the process of splitting cigarillos, delivering a precise clean cut every time. The keychain feature is frequently highlighted as a plus for portability. The brand has a strong positive rating on Amazon (4.8 out of 5 stars with over 9,000 reviews for its cigar splitter). The brand is clearly associated with smoking, and specifically with the preparation of blunts, as indicated by product descriptions and some public mentions. The phrase "Don't be fooled by imitations! the one and only EZ Splitz is the original, portable cigar cutter" suggests that the brand has faced counterfeit products, which can sometimes be an indicator of a popular and recognized product in its market.

Copy Examples

• •Headline: Split. Pack. Puff. Perfected. Body: Stop wrestling with your wraps. EZ Splitz delivers a flawless cut every single time. Get yours and get back to the good times. #EZSplitz #PerfectCut #SmokingAccessories
• •Headline: Your Pocket-Sized Pro. Body: Never get caught without a clean split. Our keychain splitters are ready when you are. Convenience level: Expert. #EZLife #OnTheGo #BluntSplitter
• •Headline: Level Up Your Ritual. Body: It's more than just a smoke, it's a ritual. And every ritual needs the right tools. EZ Splitz: for that perfect, easy split that makes all the difference. Inspired by LA vibes. #SmokingRituals #EZSplitzOG #QualityTools
• •Headline: Glow Up Your Sesh. Body: Light up the night with our Ghostly Glow EZ Splitz. Same perfect cut, now with an eerie cool vibe. Because why not? #GhostlyGlow #EZSplitz #SmokeInStyle
• •Headline: No Mess. No Stress. Just EZ Splitz. Body: Get the perfect, clean split without the fuss. Our patented design does the work so you can chill. Join over 9,000 satisfied rollers. #Effortless #SmokingTools #EZDoesIt