Brand Tone

Professional and Reassuring

Brand Values

• •Safety and Protection
• •Quality and Durability
• •Simplicity and Convenience
• •Customer-Centricity

Best Practices

• •Lead with "Safety": Always frame the product's benefits around protection, safety, and peace of mind. This is the primary driver for the target audience.
• •Highlight "Canadian Made": Consistently mention that the products are designed and manufactured in Canada. This serves as a powerful indicator of quality and trustworthiness.
• •Emphasize "Easy and Quick": Use words like "easy," "quick," "simple," and "no tools required" to appeal to business owners looking for efficient solutions.
• •Maintain a Professional Tone: Avoid overly casual language or humor. The tone should remain reassuring, clear, and authoritative to build and maintain trust.
• •Be Specific to the Audience: Tailor the copy to the specific industry you are targeting (e.g., retail, corporate, transport, healthcare), using language and scenarios that resonate with their unique challenges.

Social Perception

Reliable and timely provider of essential safety equipment; trustworthy problem-solver that delivers on promises of quality and ease of use; efficient and dependable.

Copy Examples

• •Your team's well-being is your top priority. Our Canadian-made DeskShields offer a durable, easy-to-install solution to maintain a protected and productive office environment. Create peace of mind with EZGARD™.
• •Keep your frontline team safe without creating a barrier to great customer service. EZGARD™ CounterShields are crystal-clear, sturdy, and fit any checkout space. Protect your staff. Protect your business.
• •No tools, no hassle. Just simple, effective protection. See how easy it is to install an EZGARD™ protective barrier and get back to business with confidence. #EZGARD #BusinessSafety #MadeInCanada
• •Add a layer of safety for you and your passengers. Our shatterproof RideShields are easy to install and fit most vehicles. Order yours today and make every ride a safer one.
• •In an environment where safety is non-negotiable, trust EZGARD™ barriers to protect your reception and waiting areas. High-quality, durable, and easy to sanitize.