Brand Tone

Warm & Friendly, Personal & Emotional, Elegant & Delicate, Proudly Spanish/Local, Helpful & Informative

Brand Values

• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Emotional Connection
• •Customer Centricity
• •Simplicity & Modern Elegance

Best Practices

• •Embrace Storytelling: Always connect the jewelry back to personal stories, emotions, and individual expression. Use phrases like 'tell your story,' 'a memory captured,' 'uniquely yours.'
• •Highlight Quality & Origin: Consistently mention the quality materials (Sterling Silver 925, 18k Gold Plating) and the 'Made in Spain' aspect to reinforce trust and value.
• •Use Warm and Inclusive Language: Address the audience directly and personally (e.g., 'your unique style,' 'a gift for someone special'). Foster a sense of community.
• •Maintain Visual Cohesion: Ensure all visuals (photos, videos, graphics) align with the delicate, modern, and elegant aesthetic. Bright, clean, and feminine imagery is key.
• •Engage Authentically: Respond to comments and messages with the same warmth and helpfulness projected in the primary content. Personalize interactions where possible.

Social Perception

Positive Customer Sentiment, Gift-Worthy, Fashionable & Stylish, Trustworthy (implied)

Copy Examples

• •✨ Introducing our 'Whispers of You' collection ✨ Each piece, delicately handcrafted in Spain, is waiting to tell your unique story. Discover personalized treasures that sparkle with meaning. Link in bio to find yours. #Picasita #JoyasConAlma #HechoEnEspaña
• •For the heart that gave you everything. ❤️ This Mother's Day, gift a Picasita jewel, personalized with love and made to be cherished forever. Explore unique necklaces, bracelets, and more. #RegalaPicasita #DiaDeLaMadre
• •Isabella, Ready to Add to Your Picasita Story? ✨
• •More than just a necklace, it's your name, your identity, worn close to your heart. Our [Product Name] necklace is lovingly crafted in Sterling Silver 925 and meticulously personalized just for you in our Madrid workshop. A timeless piece for a timeless you.
• •Spotted! 😍 We adore seeing how you style your Picasita treasures! Tag us @picasita.madrid for a chance to be featured and share your sparkle with our beautiful community. ✨ #PicasitaStories #MiPicasita