Brand Tone

Friendly and Approachable, Helpful and Encouraging, Enthusiastic and Passionate, Down-to-earth and Local (Yorkshire), Community-Focused

Brand Values

• •Quality
• •Affordability
• •Family & Togetherness
• •Creativity and Empowerment
• •Customer Support
• •Accessibility

Best Practices

• •Embrace the "Ey Up" Spirit: Start with a friendly, welcoming tone. Use conversational language, just like you’re chatting with a mate over a cup of tea. The Yorkshire colloquialism "Ey Up" is a great asset – use it or its sentiment naturally.
• •Keep it Genuine and Passionate: Write from the heart, showing your genuine love for crafting. Share your own experiences and excitement for new products or projects. Authenticity resonates with creative communities.
• •Be Helpful and Encouraging: Frame copy to empower and inspire. Offer tips, ideas, and clear instructions. Make customers feel capable and excited to try new things, reinforcing the value of enabling creativity.
• •Maintain a Positive and Upbeat Vibe: Use positive language, emojis where appropriate (especially on social media), and focus on the joy of crafting. Even when addressing potential issues, maintain a constructive and supportive tone.
• •Develop a "Brand Voice Guide" Snippet: Create a simple internal guide with key phrases (like "Ey up," "lovely," "proper good," "crafty folk"), words to use (e.g., creative, inspire, quality, affordable, fun), and words to avoid (e.g., overly technical jargon unless explained, very formal language). This ensures consistency, even if multiple people contribute to content.

Social Perception

Positive Customer Experiences, Reliable Supplier, Inspiring and Supportive, Authentic and Relatable, Trustworthy

Copy Examples

• •Social Media Post - New Product: Ey up, lovelies! 👋 Get your craft on with our brand new sublimation-ready mugs! Perfect for a brew and a bit of creativity. We can't wait to see what you make! Pop over to the site to snag yours! #EyUpCrafters #CraftyMornings #SublimationFun
• •Product Description - Kids Craft Kit: Keep little hands busy and imaginations sparkling with our fantastic Dinosaur Craft Kit! 🦖 Packed with everything they need to create their own prehistoric pals. It's proper good fun for rainy days or a bit of quiet time. Made with love, from our family to yours. #KidsCrafts #YorkshireMade #CreativeKids
• •Email Newsletter Snippet - Promotion: Well, how do? Just a little heads-up from us at Ey Up Crafters – we're giving you areet treat this week! 15% off all Teckwrap vinyl! Time to stock up and get those brilliant project ideas flowing. Happy crafting! #CraftDeals #Teckwrap #EyUpOffer
• •Website "About Us" Excerpt: Ey Up Crafters is a mother-daughter team from Yorkshire, sharing our passion for all things crafty! We believe everyone can enjoy making beautiful things, so we source top-notch, affordable supplies to help you on your creative journey – whether you're making a special gift or building your own crafty biz!
• •TikTok Video Caption - Tutorial: Watch us transform this plain blank into something fab with a bit of vinyl! ✨ So easy, you'll be whipping up personalised goodies in no time. What will you create? Show us your makes! #CraftTutorial #DIYGifts #EyUpCraftersHowTo #EasyPeasyCrafts