Brand Tone

Professional & Knowledgeable, Approachable & Friendly, Stylish & Curated, Passionate & Attentive, Confident & Discerning

Brand Values

• •Quality
• •Individuality & Personalization
• •Expertise & Comprehensive Care
• •Style & Design
• •Customer Focus & Trust
• •Approachable Luxury

Best Practices

• •Always Emphasize Quality and Craftsmanship: Whether discussing frames or eye care services, highlight the superior materials, design, and attention to detail that Eyeworks London offers.
• •Maintain an Approaching Professionalism: Combine expert, informative language with a warm, friendly, and welcoming tone. Avoid overly technical jargon unless clearly explained. Make luxury feel accessible.
• •Focus on Individuality and Personal Style: Frame eyewear as a form of self-expression. Speak to the customer's desire for uniqueness and a personal touch, rather than just a functional necessity.
• •Showcase Expertise with Confidence, Not Arrogance: Share knowledge about eye health, lens technology, and frame design in a way that empowers the customer and builds trust in the brand's discerning taste.
• •Be Passionate and Authentic: Let the genuine love for exceptional eyewear and dedication to patient well-being shine through in the language used. Use storytelling to highlight the origins of brands or the experience of visiting the store.

Social Perception

Eyeworks London is generally perceived very positively by its clients. Customers highlight the excellent, friendly, and professional customer service. The opticians are seen as thorough, knowledgeable, and caring. The selection of frames is considered extensive, unique, and high-quality. The practice is seen as a trusted local optician that provides a more personalized and boutique experience compared to larger chains. They are recognized for their expertise in both eye health and stylish eyewear.

Copy Examples

• •Headline: Beyond Sight. See a New You. Body: At Eyeworks London, we believe eyewear is an extension of your personality. Discover our curated collection of handcrafted frames from global designers, paired with expert eyecare that always puts you first. It’s more than an eye test; it’s a new perspective. Call to Action: Book Your Personalised Consultation Today.
• •Headline: The Art of Vision, The Science of Care. Body: Experience the Eyeworks London difference, where cutting-edge optical technology meets a passion for unique, stylish eyewear. Our attentive team is dedicated to perfecting your prescription and finding frames that truly express who you are. Call to Action: Explore Our Latest Collections.
• •Headline: Not Just Eyewear. It’s Eyeworks London. Body: Tired of the ordinary? We travel the globe to bring you exceptional eyewear that combines quality craftsmanship with distinctive design. Step into our welcoming Kensington boutique for an eye exam that’s as thorough as our frame selection is unique. Call to Action: Find Your Perfect Pair.
• •Headline: See and Be Seen, Beautifully. Body: Your eyes deserve the best. From comprehensive health checks to finding that statement piece from Kirk & Kirk or the understated elegance of Lunor, our friendly experts are here to guide you. Experience approachable luxury and eyecare tailored to your individual needs. Call to Action: Discover a World of Eyewear.
• •Headline: Invest in Your Vision. Express Your Style. Body: Eyeworks London offers a refreshing alternative to mass-produced eyewear. We champion independent designers and timeless quality, ensuring your glasses are as unique as your outlook. Join over 10,000 Londoners who trust us with their sight and style. Call to Action: Schedule Your Eye Health and Style Consultation.