Brand Tone

empowering, scientific, and caring

Brand Values

• •Efficacy and Results
• •Science-Meets-Nature
• •Safety and Quality
• •Self-Care as a Priority
• •Social Consciousness

Best Practices

• •Always Blend Science with Emotion: Start with the scientific benefit (e.g., "clinically proven peptides") but always connect it back to an emotional outcome (e.g., "so you can face the day with confidence").
• •Use "Empowering" Language: Incorporate words like "renewal," "rejuvenate," "confidence," "radiance," and "empower" to reinforce the brand's positive and uplifting tone.
• •Reinforce Trust Through Expertise: Regularly mention that the brand is "optometrist-founded" or uses "clinically-backed" ingredients to maintain its credible, scientific positioning.
• •Maintain the "Eye-centric" Narrative: Consistently use metaphors and language related to sight and expression, such as "windows to the soul," "a new outlook," or "see the difference," to keep the brand story focused and memorable.
• •Speak with Care: When describing product application or benefits, use gentle and caring language ("gently pat," "soothe," "nourish," "for the most delicate skin") to reflect the brand's nurturing values.

Social Perception

Eyetitude is perceived as a high-quality, specialized skincare brand that bridges the gap between medical and cosmetic. Customers see it as a trustworthy and effective solution for specific eye-area concerns. The association with an optometrist is a significant factor in its positive reputation. The brand is viewed as a premium, somewhat niche player in the crowded skincare market, appealing to consumers who are willing to invest in targeted treatments. The feedback indicates that users feel the products deliver on their promises, which fosters loyalty.

Copy Examples

• •Your eyes tell a story. Let it be one of radiance and renewal. Our NoCrowZ Retinol Eye Cream blends cutting-edge science with the purity of nature to gently erase fine lines and revive tired skin. It’s more than skincare; it’s a new Eyetitude.
• •Long days in front of a screen? We see you. Our EyeZ-luronic Serum is a science-backed, deeply hydrating formula designed to combat digital strain and reduce puffiness. Reclaim your bright-eyed confidence. #Eyetitude #SkincareScience
• •A New Eyetitude: Unlock 15% Off Your First Step to Rejuvenated Eyes
• •Science-led skincare for the windows to your soul. Discover our optometrist-founded line of biocompatible treatments designed to repair, protect, and empower.
• •Nourish the most expressive part of you. Our gentle, effective eye care is designed to restore you from the outside in. Discover Eyetitude. #SelfCare #MindfulBeauty #Eyetitude