Brand Tone

Inspirational and Uplifting, Compassionate and Caring, Sincere and Authentic, Hopeful, Purpose-Driven.

Brand Values

• •Faith
• •Philanthropy/Giving Back (Wear & Share)
• •Purpose over Profit
• •Hope
• •Style and Quality
• •Partnership with Independent ECPs

Best Practices

• •Lead with Purpose: Always connect the product back to the overarching mission of faith, hope, and giving back. The 'why' is as important as the 'what.'
• •Inspirational Language: Use words that are uplifting, hopeful, and resonate with a faith-based audience (e.g., 'blessing,' 'grace,' 'inspire,' 'hope,' 'faith').
• •Storytelling: Share stories of the impact made through the 'Wear & Share' program – both from the perspective of those who receive aid and those who purchase the eyewear.
• •Authentic Voice: Maintain a sincere, compassionate, and genuine tone that reflects the founders' personal commitment and the brand's core values.
• •Highlight Uniqueness: Emphasize the distinctive features like scripture on the frames and the direct link between a purchase and a charitable act.

Social Perception

Eyes of Faith Optical is generally perceived as a unique, mission-driven company that successfully blends faith with commerce. Customers and partners seem to appreciate the brand's commitment to its 'Wear & Share' program and the tangible impact it has. They are seen as a brand that genuinely cares about making a positive difference in the world, going beyond just selling eyewear.

Copy Examples

• •See the Good. Share the Blessing. Every pair of Eyes of Faith glasses is a reminder of His love, with inspiring scripture etched inside. Your purchase shares the gift of sight with someone in need. #WearYourFaith #VisionWithPurpose
• •Style That Speaks Volumes. Faith That Shines. Discover beautifully crafted eyewear designed to reflect your spirit. Find a verse that resonates, and carry hope with you, every day. #EyesOfFaithOptical #PurposePassionStyle
• •More Than Just Eyewear. It's a Statement of Hope. With Eyes of Faith, choosing your new glasses means giving back. Join us in changing lives, one frame at a time. Learn about our Wear & Share promise. #GiftOfSight #FaithBasedBusiness
• •Inspired by Scripture. Designed for You. Our latest collection blends modern trends with timeless truth. Find the perfect frame that not only fits your face but also uplifts your soul. #ChristianEyewear #MadeWithLove
• •Focus on What Matters. Eyes of Faith partners with independent opticians to bring you eyewear that makes a difference. Support local, see clearly, and spread hope worldwide. #ShopLocalGiveGlobal #FaithInAction