Brand Tone

Friendly, Trendy, and Empowering

Brand Values

• •Affordability
• •Style & Trendiness
• •Accessibility
• •Community & Connection
• •Social Responsibility

Best Practices

• •Maintain a Conversational & Casual Voice: Always write as if you're talking to a friend. Use "you" and "your" to speak directly to the customer. Incorporate light slang and emojis where appropriate to keep the tone youthful and approachable.
• •Lead with Style, Support with Function: Capture attention with fashion-forward language ("new look," "slay your day," "perfect accessory"). Follow up with the functional benefits (affordability, blue light protection, clear vision) to reinforce the value proposition.
• •Encourage Interaction and User Content: Actively ask questions in your captions ("Cop or Drop?", "Which pair is your vibe?"). Always include a call-to-action that encourages tagging the brand (#EyesManila) and sharing photos, making community-building a core part of the content strategy.
• •Be Consistent with Brand Hashtags: Use a primary brand hashtag (e.g., #EyesManila) consistently. Supplement it with secondary hashtags that align with specific campaigns or values, such as #UpgradeYourVision, #AffordableEyewear, and #EyewearForACause, to build recognition.
• •Create a Simple Language & Emoji Guide: Document key phrases the brand uses ("Look sharp, see sharper," "On-trend & affordable") and a preferred set of emojis (✨, 😎, ❤️, 👀). This ensures that anyone writing for the brand can maintain a consistent voice, whether for social media, email marketing, or website copy.

Social Perception

The public and its customers perceive EYES MANILA as a reliable, go-to source for fashionable yet budget-friendly eyewear. They are seen as a legitimate and trustworthy local brand that understands the Filipino market. The combination of trendy designs, affordable prices, and an active, engaging social media presence has cultivated a positive reputation, especially among young adults and students who value both style and savings. The social cause component further enhances this positive perception, making customers feel good about their purchase.

Copy Examples

• •Stop the scroll scroll️✨ Your new look just dropped. Meet The Metropolitan Collection—frames designed for your city grind and weekend vibe. Look sharp, see sharper. Tap the link in bio to cop your pair before they're gone! #EyesManila #UpgradeYourVision
• •(Image: Graphic with 'PAYDAY SALE' text) It's here! payday treat you deserve. Get up to 50% OFF on all frames. Don't wait, your faves are selling out fast. SWIPE UP to shop now! #EyesManilaSale #AffordableEyewear
• •We see you, @(username)! ✨ Loving how you styled our 'Orion' frames for your coffee run. That confidence? That's the vision. Tag us in your photos with #EyesManila for a chance to be featured next!
• •Late-night study sesh or a deadline to crush? Your eyes don't have to feel the strain. Our blue light glasses protect your vision and keep you looking chic. Hustle hard, but make it healthy. #EyesManila #DigitalProtection
• •Look good, do good. ❤️ Every pair of EYES MANILA glasses you buy helps support visually impaired Filipinos through our partnership with Resources For The Blind, Inc. It’s more than just eyewear—it's a shared vision. #EyewearForACause #ShareTheVision