Brand Tone

youthful, trendy, and expressive

Brand Values

• •Beauty and Self-Expression
• •Confidence
• •Quality and Safety
• •Affordability
• •Variety/Creativity
• •Customer-Centricity

Best Practices

• •Know Your Audience: Speak their language. Use relevant slang (moderately), emojis, and cultural references that resonate with a younger, trend-conscious demographic.
• •Focus on "You" and "Your": Make the customer the hero. Frame benefits around how the product empowers *them* and enhances *their* look and confidence.
• •Use Active & Enthusiastic Language: Employ strong verbs and an upbeat, positive tone. Words like "vibrant," "stunning," "transform," "unleash," and "discover" can be effective.
• •Incorporate User-Generated Content (UGC) Language: Reflect how your customers talk about your products in their own posts. Use questions to encourage engagement and make them feel part of a community.
• •Maintain Visual-Verbal Cohesion: Ensure your copy complements the vibrant and expressive imagery typically used on your social media and website. The words should evoke the same feeling as the visuals.

Social Perception

affordable, comfortable, and offering a wide variety of vibrant and natural-looking colors. They are popular for cosplay and everyday wear. TikTok videos show users excited about the transformative effect of the lenses and their affordability

Copy Examples

• •Headline: Unbox Your Alter Ego. ✨ Body: Dare to stare? Our vibrant lenses are your secret weapon for a look that’s uniquely YOU. #EyeShare #ColorYourVibe
• •Headline: Level Up Your Look. ⬆️ Body: From subtle glow-ups to full-on transformations, find your perfect shade and own it. Confidence looks good on you. #EyeshareLens #NewCollection
• •Headline: Cosplay On Point? Eyes On Fleek. 💥 Body: Nail every detail of your next character with Eyeshare. Intense colors, all-day comfort. Show us your masterpiece! #CosplayContacts #EyeTransformation
• •Headline: Your Everyday Magic. 🔮 Body: Who says everyday can't be enchanting? Add a pop of color with our natural-look lenses and see the world differently. #EyeshareBeauty #DailyGlam
• •Headline: Express Yourself, One Blink at a Time. 😉 Body: Don't just follow trends, set them. With Eyeshare, your eyes do all the talking. What will they say today? #BeBold #ContactLenses