Brand Tone

Inspirational, Gentle, and Personal

Brand Values

• •Faith
• •Hope
• •Compassion
• •Community

Best Practices

• •Lead with the "Why": Always connect the products back to the core mission. Whether in a post, ad, or description, remind the audience of the story and the cause they are supporting. The brand’s power lies in its purpose.
• •Use a Gentle, Encouraging Voice: Employ soft, hopeful, and empathetic language. Avoid aggressive sales tactics. The tone should feel like a warm conversation with a trusted friend who shares the same faith.
• •Incorporate Scripture and Personal Reflection: Authentically integrate Bible verses and personal, faith-based reflections into the copy. This reinforces the brand's identity and provides genuine spiritual value to the audience.
• •Highlight the Community and Shared Journey: Use inclusive language like "we," "our," and "us" to foster a sense of community. Share testimonials and stories from others to show the collective impact of the foundation and the art.
• •Maintain Visual and Tonal Consistency: Ensure that the gentle, hopeful, and faith-centered tone of the copy is mirrored in the visual branding—soft lighting, clean aesthetics, and serene settings for product photos. This creates a cohesive and immersive brand experience.

Social Perception

Sincere, High-Quality, and Mission-Driven

Copy Examples

• •In seasons of waiting, His promises are our anchor. 🌿 This new piece, inspired by Isaiah 40:31, was painted during a quiet morning of reflection, remembering that those who hope in the Lord will renew their strength. May it be a gentle reminder in your home that His grace is sufficient for today. #EyeOnGrace #ChristianArt #WatercolorScripture #HopeInHardship
• •Art that does more than decorate—it supports, encourages, and gives back. Every card and print from Eye on Grace Art is a brushstroke of hope, created from a journey of faith. A portion of your purchase helps fund travel grants for Ocular Melanoma patients. Shop with purpose. #ArtWithAHeart #EyeOnGraceFoundation #FaithBasedGifts
• •From a Journey of Faith, Art for Your Soul. Discover watercolor scripture prints born from a story of hope and healing. Let’s fill our homes with reminders of His grace. #KeepYourEyeOnGrace
• •Created by artist Dana Hay, our 'Lake Life' collection captures the peace of still waters and the quiet moments where we feel closest to the Creator. Each of the twelve inspirational cards is a miniature retreat, paired with a verse to calm the soul. Perfect for your desk or as a heartfelt gift, these cards are a tribute to finding sanctuary in His creation.
• •A little reminder of hope for your inbox 🙏