Brand Tone

Inspirational & Aspirational, Passionate & Enthusiastic (about design), Customer-centric & Helpful, Eclectic & Bold

Brand Values

• •Individuality & Personal Expression
• •Quality & Design Excellence
• •Inspiration
• •Customer Satisfaction
• •Passion for Design

Best Practices

• •Use evocative language that reflects the brand's love for aesthetics (e.g., "eclectic world of interiors," "iconic designs").
• •Frame products not just by their features, but by how they help the customer express their individuality and create a space that reflects their personality.
• •Phrases like "We want to inspire you" are key.
• •Avoid overly technical jargon unless explained, and always offer assistance and advice, reinforcing the "customer-centric" value.
• •Don't be afraid to use strong adjectives and confident statements that highlight the uniqueness of the products and the brand's design philosophy.

Social Perception

Positive Customer Experiences, Source of Unique & Interesting Products, Trustworthy (relatively new but cares for customers), Associated with Designers and Architects

Copy Examples

• •Good design knows no borders, and neither should your imagination.
• •Your dream interior isn't just a possibility – it's waiting.
• •It's not just furniture; it's a statement.
• •Life is too short to spend it in boring interiors
• •Good design has no limits!