Brand Tone

Youthful & Trendy, Expressive & Aspirational, Playful & Fun, Approachable & Community-Oriented, Visually Driven

Brand Values

• •Self-Expression & Individuality
• •Style & Fashion
• •Safety & Quality
• •Trendiness & Relevance
• •Transformation

Best Practices

• •Stay Current with Youth Language & Slang (Authentically): Incorporate relevant slang and internet speak naturally, without forcing it. Keep an eye on how your target audience communicates on platforms like TikTok and Instagram.
• •Embrace Visual Storytelling: Let the visuals (high-quality images and videos of the lenses in use, user-generated content) lead, with copy that complements and enhances the visual message, focusing on transformation and style.
• •Use Emojis to Convey Emotion and Youthfulness: Strategically use emojis that align with the playful, expressive, and trendy vibe (e.g., ✨, 😉, 🔥, 🎨, ⬆️).
• •Encourage Interaction and User-Generated Content: Actively ask questions, run polls, and prompt users to share their looks using specific hashtags. Feature UGC prominently to build community and authenticity.
• •Maintain a Positive and Aspirational Voice: Focus on empowerment, self-expression, and the fun of changing one's look. Even when addressing safety, frame it positively (e.g., "Safe, stunning, and seriously you").

Social Perception

Popular among young, trend-conscious individuals. Seen as a way to achieve specific aesthetics. Generally positive regarding aesthetics and comfort (from many social media reviews). Some underlying concerns about safety/fit (as seen in more general discussions about cosmetic lenses and a specific thread about a similarly named brand)

Copy Examples

• •✨ Main Character Energy: Activated. ✨ Body: Your vibe called, it wants new eyes. 😉 Slide into EyeMoody lenses and let your look do the talking. #EyeMoody #ColorYourMood #TransformYourVibe
• •TikTok Made You Buy It? 😉 Us too. Body: Get those viral eye looks IRL. From dreamy pastels to stare-worthy brights, EyeMoody has the shades everyone’s obsessing over. Link in bio to find your new fave! #EyemoodyOfficial #TrendingLooks #ContactLenses
• •Don’t just follow trends, SET THEM. 🔥 Body: EyeMoody lenses are your secret weapon for looks that slay. Bold, subtle, or totally out there – what’s your mood today? Show us your style! #StyleYourVibe #EyeTransformation #BeBold
• •New Mood? New Hues. 🎨 Body: Life’s too short for boring eyes. Switch up your stare with EyeMoody’s comfy & super-safe colored contacts. So many styles, so little time! Shop now! #SafeContacts #FashionEyes #DailyLook
• •Level Up Your Look. ⬆️ Body: From everyday glam to Halloween showstopper, EyeMoody has the perfect lenses to complete your vision. Safe, stunning, and seriously you. What look will you create? #CosplayContacts #BeautyHacks #EyeMoodyMagic