Brand Tone

Aspirational yet Accessible, Friendly and Relatable, Inspiring and Helpful, Trendy and Modern, Enthusiastic and Playful.

Brand Values

• •Quality and Value
• •Customer Empowerment
• •Style and Aesthetics
• •Customer Satisfaction
• •Ease and Convenience
• •Sustainability

Best Practices

• •Embrace an Enthusiastic & Inspiring Voice: Use positive language that conveys excitement about home decor and empowers customers to be creative with their spaces. Words like "love," "obsessed," "dream," "glow-up," and "inspire" can be effective.
• •Balance Aspirational with Accessible: Highlight the "luxury" feel and stylishness of the products while consistently reinforcing the "affordable" price point and value. Phrases like "designer look, real-world prices" or "style without the splurge" can capture this.
• •Incorporate Relatable Humor (especially on social media): Don't be afraid to use lightheartedness, current slang (where appropriate for the platform, like TikTok), and address common home decor dilemmas or joys in a relatable way.
• •Focus on Solutions and Ease: Emphasize how Eyely makes home styling "fast, fun, and easy." Highlight convenience, such as easy returns, fast shipping, and helpful tools like the rug visualizer.
• •Maintain a Friendly and Approachable Persona: Write as if you're talking to a friend who loves home decor. Use contractions, ask questions to engage the audience, and keep the language clear, direct, and welcoming.

Social Perception

Positive Customer Experiences, Good Customer Service, Affordable Luxury, Engaging Social Media Presence, Trustworthy, Wide Selection.

Copy Examples

• •Headline: Dream Home, Real Budget. Eyely Makes It Happen. Body: Stop scrolling, start styling! ✨ At Eyely, we believe beautiful home decor shouldn't break the bank. Discover high-quality rugs, lighting, and furniture that bring your Pinterest boards to life – without the designer price tag. Quality and value, living happily ever after in your home. Shop now and see the change!
• •Headline: Your Home's Glow-Up Starts Here. Body: Ready to fall in love with your space all over again? Eyely offers an inspiring collection of modern and chic home essentials. From statement rugs that tie the room together to lighting that sets the perfect mood, we make updating your home fast, fun, and totally you. Let's create a home you'll be obsessed with!
• •Headline: Warning: May Cause Serious Home Envy. (But in a good way!) Body: Get ready for compliments! Our curated selection of home decor is designed to turn heads and make your space uniquely yours. We're talking trendy styles, lasting quality, and prices that make you smile. Go on, give your home the Eyely treatment. 😉
• •Headline: Less Stress, More Style. That's the Eyely Way. Body: Who said home makeovers had to be a headache? At Eyely, we connect you directly with suppliers to bring you top-notch decor at amazing prices. Explore our ever-changing collection and find exactly what your home's been missing. Easy browsing, fast shipping, and stunning results – that's our promise.
• •Headline: Found: The Missing Piece to Your Perfect Room. Body: That feeling when you find *the one*? Get ready to experience it with our range of gorgeous rugs, unique lighting, and stylish furniture. Whether your vibe is cozy bohemian, sleek minimalist, or anything in between, Eyely has the quality pieces to complete your vision. What will you discover today?