Brand Tone

aspirational and trendy

Brand Values

• •Transformation and Self-Expression
• •Quality and Realism
• •Accessibility
• •Trend-Consciousness
• •Customer-Centricity

Best Practices

• •Maintain an Aspirational Tone: All copy, from ad headlines to product descriptions, should reflect the brand's core message of transformation and beauty. Use empowering and evocative language.
• •Be Clear and Concise: While aspirational, the copy should also be easy to understand. Clearly state the product benefits, promotional details, and calls to action.
• •Incorporate Trend-Focused Keywords: Use terms that align with current beauty trends (e.g., siren eyes, doe eyes, natural enhancement) to capture the attention of a trend-savvy audience.
• •Encourage User-Generated Content: Actively ask customers to share their photos and experiences. This not only provides social proof but also fosters a sense of community around the brand.
• •Be Consistent Across All Channels: The tone of voice used on the website should be the same as on Instagram, Facebook, and any future platforms. This consistency builds brand recognition and trust.

Social Perception

Perceived as a reliable, legitimate, and fashionable online retailer for colored contact lenses within its target audience. Professional imagery and association with trends position it well, but there's an opportunity to foster a more vocal and engaged community.

Copy Examples

• •Dare to be dramatic. Our new Icy Blue lenses are here to unleash your boldest look yet. Tap to shop the transformation.
• •Your new favorite accessory isn't in your jewelry box. It's here. Discover the subtle yet stunning effect of our Natural Collection. Your eyes, but better.
• •Ready for a new you? For a limited time, get 20% off all lenses in our Premium Collection. Don't wait to find your perfect shade.
• •We miss you! Here's a little something to tempt you back: a first look at our exclusive Russian Collection. So soft, so stunning, you'll forget you're wearing them.
• •How do you style your EyelusionSA lenses? Tag us in your photos with #EyelusionEyes for a chance to be featured on our page! We can't wait to see your looks.