Brand Tone

aspirational, confident, and customer-focused. informative and reassuring

Brand Values

• •Natural Appearance/Authenticity
• •Quality and Craftsmanship
• •Customer Satisfaction and Confidence
• •Innovation
• •Eye Health and Safety

Best Practices

• •Focus on Transformation and Aspiration: Use language that evokes a sense of achieving a desired self-image and increased confidence. Words like 'transform,' 'unlock,' 'discover,' 'captivating,' and 'confidence' align with this.
• •Highlight Naturalness and Authenticity: Continuously emphasize the 'no-pupil-hole' design and how it contributes to a realistic look. Use phrases like 'flawlessly natural,' 'your secret,' and 'authentically you.'
• •Emphasize Quality and Trust: Reference the Swedish craftsmanship, high-quality materials, and safety certifications to build trust and justify the premium nature of the product.
• •Be Solution-Oriented: Address common pain points of traditional colored lenses (e.g., unnatural appearance) and position Eyeling as the innovative solution.
• •Maintain a Confident yet Approachable Voice: While showcasing the product's superiority, ensure the tone remains inviting and addresses customer questions and concerns with clarity and understanding. Avoid overly technical jargon where simpler, benefit-driven language can be used.

Social Perception

Positive: Customers generally perceive Eyeling lenses, particularly the dark brown shades for light eyes, as highly effective in providing a natural-looking transformation. The unique no-pupil design is well-received for its ability to completely cover the natural iris. Many users express satisfaction with the comfort and the boost in confidence the lenses provide. Points of Inquiry/Concern: Common questions revolve around the visual experience with the no-pupil lenses (potential dimming), suitability for individuals with dark eyes wanting to go lighter, shipping times, and price. The brand is generally responsive to these queries. Niche Appeal: The brand has a strong appeal to individuals with light eyes seeking a natural-looking dark brown eye color. While they are expanding to other colors and custom options, this remains their most prominent perception.

Copy Examples

• •Unlock the captivating brown eyes you've always dreamed of. Eyeling's unique no-pupil-hole lenses offer a transformation so natural, it's your secret to keep.
• •Experience the confidence that comes with truly authentic beauty. Our handcrafted Swedish lenses are designed for a flawlessly natural look and all-day comfort.
• •Tired of colored contacts that look fake? Eyeling was born from a desire for something better. Discover the difference a no-pupil-hole design makes.
• •See yourself in a new light. Eyeling lenses don't just change your eye color—they enhance your natural beauty and let your confidence shine through.
• •Join thousands who have transformed their look with Eyeling. It's not just about color, it's about the most natural, comfortable, and confidence-boosting lenses you'll ever wear.