Brand Tone

Helpful and Caring, Reliable and Trustworthy, Expert and Knowledgeable, Accessible and Friendly

Brand Values

• •Customer Centricity: "Our vision revolves entirely around your... vision." They emphasize understanding customer needs and providing personal attention. Striving for the best customer service is a stated part of their mission.
• •Quality: Offering high-quality eye care products from leading suppliers and ensuring products meet high European standards (MDR legislation) is a priority.
• •Health and Well-being: Their mission includes contributing to customers' health and quality of life through their products and services.
• •Reliability and Service: A commitment to fast and reliable delivery, along with expert advice and support.
• •Continuous Improvement: They state that customer feedback helps them to continually improve their products and services, and their team undergoes regular training.

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that is easy for everyone to understand, avoiding overly technical jargon unless explaining specific product features where necessary.
• •Emphasize Helpfulness and Support: Frame copy around solving customer problems or fulfilling their needs. Always offer avenues for support and make it clear that the team is there to assist.
• •Maintain a Positive and Reassuring Voice: Especially when discussing health-related products, a reassuring tone can build confidence. Focus on the benefits and positive outcomes of using Eyelens products and services.
• •Be Authentic and Human: Share the story behind the brand and highlight the people who make up the Eyelens team, as they do with "Florien, onze backoffice heldin." This humanizes the brand and makes it more relatable.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or customer service interactions, the tone should remain consistent to build a strong, recognizable brand identity. Regularly review content across platforms to ensure alignment.

Social Perception

Positive, Responsive Customer Service, Trustworthy Online Retailer, Areas for Improvement

Copy Examples

• •Headline: See the World Clearly, Live Life Comfortably. Body: At Eyelens, we believe your vision shouldn't hold you back. With over 20 years of expertise, we provide top-quality contact lenses and eye care, delivered quickly and reliably to your door. Experience the Eyelens difference – caring for your eyes, supporting your lifestyle. Call to Action: Discover Your Perfect Lenses Today
• •Headline: Your Eyes Deserve the Best. We Deliver It. Body: From leading brands to expert advice, Eyelens is your trusted partner for eye health. Our dedicated team is here to ensure you find exactly what you need for comfortable, clear vision, every single day. Because when your eyes are happy, you are too. Call to Action: Shop Our Range of Premium Eye Care
• •Headline: Questions About Contact Lenses? Our Experts Are Here to Help! Body: Choosing the right lenses can be overwhelming, but it doesn't have to be. The friendly Eyelens team, backed by years of optical experience, is ready to guide you. We're committed to making your eye care journey smooth and successful. Call to Action: Chat With an Eyelens Specialist
• •Headline: More Than Just Lenses – It's Your Well-being. Body: We're passionate about providing solutions that enhance not just your sight, but your overall quality of life. Eyelens offers a wide selection of genuine, MDR-certified products, ensuring safety and comfort you can depend on. Call to Action: Invest in Your Eye Health
• •Headline: Fast, Reliable, and Always Caring – That’s the Eyelens Promise. Body: Need your lenses in a hurry? We pride ourselves on prompt delivery and exceptional customer support. Join thousands of satisfied customers who trust Eyelens for their vision needs. Call to Action: Experience Hassle-Free Ordering