Brand Tone

Aspirational, sophisticated, professional, confident, and minimalist.

Brand Values

• •Design Excellence
• •Uncompromising Quality
• •Confidence through Style
• •Attention to Detail

Best Practices

• •Always Lead with Style: Frame every message, from ad copy to customer service emails, around the core concept of style and design. The functional benefit (reading) is secondary to the emotional benefit (feeling stylish and confident).
• •Use Sophisticated Vocabulary: Employ an elevated lexicon. Swap common words for more elegant synonyms (e.g., "use" for "employ," "good" for "exceptional," "look" for "aesthetic"). This reinforces the brand's premium positioning.
• •Maintain Visual Cohesion: Ensure that every image and video aligns with the established aesthetic: clean, professional, and aspirational. The visual tone is just as important as the written one.
• •Create a "Voice & Tone" Guideline: Develop a formal document that outlines the brand's personality, approved terminology, and grammatical rules. This ensures that any person creating content (in-house or freelance) can maintain consistency.
• •Speak to the Aspiration, Not Just the Problem: Instead of focusing on the problem ("Can't see small print?"), focus on the aspirational solution ("Elevate your daily look"). The copy should empower the customer, not just solve a practical issue.

Social Perception

Perceived as a niche luxury brand, aesthetically focused, trustworthy, but not yet mainstream.

Copy Examples

• •Don't just read the story. Become a part of it. Our handmade Italian-designed frames are crafted for moments of clarity and style. #EyeInsist #VisionAndStyle #ReadingGlasses
• •The End of Boring Reading Glasses You're tired of sacrificing style for sight. We were too. That's why we created EyeInsist—premium, handcrafted reading glasses that make a statement. Discover your perfect pair and see the world differently.
• •Style You Can See. Quality You Can Feel. Explore our new collection of handmade reading glasses. Shop Now
• •For Your Eyes Only: A New Standard in Eyewear Discover the collection where Italian design meets timeless elegance.
• •The 'Verona' Frame: More than an accessory, it's an assertion of confidence. Meticulously handcrafted from premium acetate, its lightweight construction ensures all-day comfort, while the bold, classic lines provide a look of effortless sophistication. Designed for the discerning individual.