Tono de Marca

Professional, Aspirational, Authoritative, Confident, Results-Driven, Educational

Valores de Marca

• •Efficacy
• •Professional Quality
• •Care & Nourishment
• •Accessibility to Trends

Mejores Prácticas

• •Always Leverage Professional Authority: Consistently mention that the products are "trusted by stylists" or "professional-grade." This is a core pillar of the brand's credibility and should be present across all marketing channels.
• •Balance Aspiration with Education: Pair aspirational language ("get the lashes of your dreams") with simple educational points ("our serum nourishes follicles with..."). This reinforces the idea that the beauty results are backed by a quality formula.
• •Use "Care & Condition" Language: Frame the products not just as growth enhancers but as health treatments. Use words like "nourish," "condition," "strengthen," and "protect" to build a value proposition around lash and brow wellness.
• •Maintain a Confident and Assured Voice: Avoid hesitant or overly cautious language. Write with the confidence of an expert. The tone should be declarative (e.g., "This is how you get healthier lashes") rather than suggestive ("This might help your lashes").
• •Localize for Community, Globalize for Quality: Continue using localized language (Slovenian) on community-facing social media to build rapport. In parallel, reference "global trends" and "world-renowned" quality standards in broader messaging to elevate the brand's premium status.

Percepción Social

Perceived as a premium and reliable specialist in the Slovenian market for lash and brow care, highly credible and trustworthy due to association with beauty professionals. Seen as a serious, effective alternative to mass-market options, justifying its price point with visible results.

Ejemplos de Copy

• •Beyond Mascara. The professional secret to lashes that are yours, only better. Discover the Eyeimpact serum trusted by over 600 stylists.
• •Your lashes have a growth phase. We make the most of it. Our Lash & Brow Conditioning Serum is packed with a multivitamin complex to nourish each hair from root to tip. Swipe to see the journey to stronger, fuller lashes. ✨ #Eyeimpact #RastTrepalnic
• •Tired of extensions? It's time for a health boost.
• •Fueled by science, perfected by stylists. Our Lash & Brow Serum doesn't just coat your lashes; it feeds them. A potent blend of antioxidants and Panthenol works to strengthen the hair fiber and accelerate natural, healthy growth for a look that's effortlessly full and vibrant.
• •The trend is you. Global lash and brow treatments are now in Slovenia. But the best look is healthy, strong, and naturally yours. Achieve it with the Eyeimpact Conditioning Serum. Shop the professional choice today.