Brand Tone

Accessible & Inspiring, Enthusiastic & Passionate, Quality-Conscious & Craft-Oriented, Modern & Stylish, Customer-Centric & Friendly

Brand Values

• •Accessibility of Art
• •Quality Craftsmanship
• •Supporting Artists
• •Customer Satisfaction
• •Authenticity & Exclusivity
• •Passion for Design

Best Practices

• •Lead with Passion and Enthusiasm: Use vibrant and engaging language that reflects a genuine love for art and design. Words like "discover," "transform," "inspire," "elevate," and "celebrate" can convey this.
• •Emphasize Quality and Craftsmanship: Regularly highlight the "high-quality materials," "HD printing," "handmade" nature, "limited editions," and "French/Alsace origin" to reinforce the value and care put into each product.
• •Keep it Accessible and Inclusive: Use clear, straightforward language. Avoid overly academic or elitist art jargon. The message "Art for every wall" should resonate through welcoming and understandable copy.
• •Focus on the Customer's Benefit and Aspiration: Frame product descriptions and marketing messages around how the art will enhance the customer's space, reflect their personality, or bring them joy. Use "you" and "your" frequently.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy matches the modern, stylish, and clean aesthetic of the product photography and website design. The words should feel as curated and appealing as the visuals.

Social Perception

Highly Positive Customer Feedback, Appreciation for Aesthetics and Uniqueness, Trusted Brand, Good Value for Money, International Reach with Local Roots

Copy Examples

• •Headline: Transform Your Space: Art That Tells Your Story. Body: Don't just decorate, express. Discover unique, high-quality art prints from Eyefood Factory, handcrafted in France. Find the perfect piece to make your walls speak. Affordable style, exceptional quality. #EyefoodFactory #ArtForEveryWall
• •Headline: Curated with Passion, Crafted with Care. Body: At Eyefood Factory, art is more than just an image – it's a passion. Each limited edition print is handmade in our Alsace workshop, ensuring vibrant colors and lasting beauty for your home. Support artists, adorn your life. Shop now!
• •Headline: Beyond the Blank Wall: Your Style, Our Art. Body: Ready for a refresh? Explore thousands of designs – from bold pop art to serene landscapes. Eyefood Factory offers gallery-quality prints at prices that make sense. Elevate your everyday with art that inspires. #HomeDecor #WallArt #LimitedEdition
• •Headline: The Secret to a Stylish Home? It's on Your Walls. Body: Unlock your home's potential with Eyefood Factory. Our carefully selected art prints are designed to bring personality and modern flair to any room. High-definition, handmade, and delivered to your door. What will you choose?
• •Headline: Art That Feels Good (And Looks Amazing). Body: Invest in beauty, support creativity. Eyefood Factory brings you stunning, affordable art prints while championing talented artists. Discover limited editions, handmade with love in France, and find joy in every piece.