Brand Tone

Professional, Clinical, and Innovative.

Brand Values

• •Safety First
• •Japanese Craftsmanship & Precision
• •Innovation
• •Freshness and Quality
• •Professional Empowerment

Best Practices

• •Use Clinical and Precise Language: Avoid overly casual or slang terms. Instead of "looks amazing," use "achieves a flawless, high-quality finish." Use technical terms correctly (e.g., "photo-curing," "cyanoacrylate," "viscosity") to reinforce expertise.
• •Highlight "Made in Japan": Consistently link product features and benefits back to the core value of Japanese craftsmanship, quality control, and precision engineering. This is a key differentiator.
• •Prioritize Education Over Sales: Frame content around educating the professional. Create tutorials, explain the science behind the products, and offer solutions to common problems faced by lash artists. This builds trust and authority.
• •Maintain a Clean and Minimalist Aesthetic: Ensure all visuals—from the website to social media posts—are high-quality, uncluttered, and professional. This visual consistency mirrors the precision and cleanliness of the brand's products.
• •Emphasize Safety and Evidence: When making claims about product performance (like retention time or reduced allergy risk), refer to the testing and quality standards that back them up. Mentioning "proprietary testing methods" or adherence to safety standards strengthens credibility.

Social Perception

High-End and Professional, Reliable and High-Performing, Innovative Leader.

Copy Examples

• •Title: Precision in an Instant. The Future of Lash Retention. Body: Elevate your artistry with the Matsukaze LED adhesive system. Engineered in Japan for the discerning lash professional, our photo-curing glue achieves a complete bond in just 2-3 seconds. This breakthrough technology significantly reduces application time and minimizes client exposure to fumes, lowering the risk of sensitivity. Deliver unparalleled retention—averaging 5-6 weeks—and the clean, flawless results your clients demand. This is not just glue; it's confidence, precision, and the new standard in lash application.
• •(Image: A macro shot of a perfectly applied, intricate volume lash set) Caption: The Art is in the Details. The Quality is in the Craftsmanship. Our Flat Lashes are manufactured with a specialized tip taper process for a seamless, natural bond and a lightweight feel. Purely Japanese precision for your professional toolkit. #Matsukaze #Eyecosme #JapaneseLashes #LashArtist #EyelashExtensions #ProfessionalLashes
• •Subject: Is Your Glue Truly Fresh? Ours Is Guaranteed. Body Preview: At Matsukaze, we discard any adhesive older than one week. Discover the difference that guaranteed freshness makes for retention and safety.
• •Headline: Better, Safer, Kinder. The Matsukaze Promise. Sub-headline: From antibacterial raw materials to cruelty-free PBT fibers, we build safety and quality into every lash. Explore our collection of professional supplies, all 100% made in Japan.
• •Title: Master the LED Lash Application: Official Matsukaze Tutorial Description: In this comprehensive guide, we walk you through the precise steps for using the Matsukaze LED system. Learn the optimal distance, timing, and technique to achieve a 25% stronger bond and maximize client safety and comfort.