Brand Tone

youthful, expressive, and fashion-forward

Brand Values

• •Self-Expression and Individuality
• •Quality and Safety
• •Customer Satisfaction
• •Accessibility and Affordability
• •Beauty and Transformation

Best Practices

• •Know Your Audience: Keep the language, references, and visuals aligned with a younger, trend-aware demographic interested in self-expression, beauty, and pop culture (e.g., cosplay).
• •Embrace Emojis and Current Slang (Authentically): Use emojis to add personality and visual appeal. Incorporate relevant slang or trendy phrases naturally, without forcing it. ✨🔥👾
• •Focus on Transformation and Empowerment: Highlight how the products allow customers to change their look, express different facets of their personality, and feel more confident. Use words like "unleash," "transform," "create," "dare."
• •Keep it Energetic and Positive: Use enthusiastic and upbeat language. Focus on the fun and excitement of trying new looks.
• •Encourage Interaction and User-Generated Content: Use questions, calls to action (like "tag a friend"), and hashtags to build community and encourage customers to share their looks, reinforcing the social and expressive nature of the brand.

Social Perception

Customers generally perceive eyecoo.com positively. They are praised for the quality and comfort of the lenses, the vibrancy and effectiveness of the colors (especially on dark eyes), and fast shipping. The brand is seen as a good option for both daily wear and special occasions like cosplay. Many customers appreciate the natural look of some lens lines. The customer service is also frequently commended for being helpful and responsive. Social media engagement shows an active community, particularly within the cosplay and beauty influencer spaces.

Copy Examples

• •Headline: Dare to Stare. ✨ Body: Unleash your alter ego with EyeCoo. From hypnotic hues to natural vibes, find the color that tells your story. Shop the collection now and let your eyes do the talking! #EyeCooVibes #ColorYourWorld
• •Headline: Level Up Your Look. 👾 Body: Cosplay on point? Halloween goals? Or just feeling a new you? EyeCoo lenses are your secret weapon for an epic transformation. Comfortable, vibrant, and totally you. What look will you create? #EyeCooPlay #TransformYourGaze
• •Headline: Dark Eyes? No Drama. Just Dazzle. 🔥 Body: Think vibrant colored contacts won't show up on your dark eyes? Think again! EyeCoo's high-impact lenses deliver stunning color that pops. Get ready for compliments! #EyeCooPop #DarkEyeMagic
• •Headline: Your Daily Dose of Different. 🌈 Body: Why blend in when you were born to stand out? Switch up your style in a blink with EyeCoo's natural-look lenses. Effortless beauty, every single day. Find your signature shade. #MyEyeCoo #EverydayGlam
• •Headline: Obsessed is an Understatement. 😍 Body: Join the EyeCoo fam and see what all the hype is about! Ultra-comfy lenses, show-stopping colors, and seriously fast shipping. Your new favorite accessory awaits. Tag a friend who needs these! #EyeCooLenses #ContactLensLove