Brand Tone

Trendy, youthful, inclusive, and approachable

Brand Values

• •Style & Trendiness
• •Inclusivity
• •Self-Expression/Confidence
• •Accessibility/Affordability
• •Small Business Support

Best Practices

• •Use trendy and fashion-forward language to describe swimwear.
• •Incorporate youthful and vibrant imagery in your descriptions.
• •Emphasize inclusivity and body positivity in your messaging.
• •Highlight affordability through mentions of sales and lower-priced accessories.
• •Encourage community engagement and sharing, particularly on platforms like TikTok.

Social Perception

Fashionable and desirable source for trendy swimwear, supportive of small businesses with a focus on inclusivity.

Copy Examples

• •New arrivals are here! Get ready to make a splash with our latest swimwear collection. #swimwear #fashion #beachstyle
• •Embrace your own kind of beautiful in our CURVY swimwear line. Confidence looks good on you! #bodypositive #curvyfashion #swimsuit
• •Sunglasses from $5! Complete your beach look without breaking the bank. #accessories #beachlife #summerstyle
• •Share your summer adventures with us! Tag us in your Eyeconzz swimwear pics for a chance to be featured. #usergeneratedcontent #swimwearmodel #community
• •Supporting small businesses never looked so good! Shop our swimwear and help us spread the word. #smallbusinesscheck #supportsmallbiz #onlineshopping