Brand Tone

Creative & Artistic, Personal & Approachable, Enthusiastic & Passionate, Whimsical & Playful, Quality-Conscious

Brand Values

• •Creativity & Originality
• •Handmade Quality
• •Personalization
• •Customer Connection
• •Joy & Beauty

Best Practices

• •Embrace Descriptive & Evocative Language: Use words that paint a picture and highlight the beauty, texture, and uniqueness of the resin art (e.g., shimmering, vibrant, ethereal, hand-poured, one-of-a-kind).
• •Maintain a Friendly and Enthusiastic Voice: Write as if you're excitedly sharing your creations with a friend. Use exclamation points where appropriate (but don't overdo it) and express genuine passion for the craft.
• •Highlight the "Handmade" Aspect: Consistently remind your audience that these are not mass-produced items. Use phrases like "crafted with care," "artisan-made," "uniquely handcrafted," to reinforce the value of the products.
• •Engage with Your Audience: Ask questions in your social media copy, encourage comments, and respond to interactions in a warm and approachable manner. This reinforces the "connect" part of EyeConnect Crafts.
• •Keep it Visually Connected: Ensure your copy complements the visual nature of your products. If you're describing a "celestial" piece, use words that evoke space and stars. The language should enhance what the customer sees.

Social Perception

Artistic & Talented, Unique & Special, High-Quality Craftsmanship, Aesthetically Pleasing, Small Business / Independent Artist Support

Copy Examples

• •✨ Sparkle alert! ✨ Our brand new collection of celestial-inspired resin coasters has just landed! Each piece is hand-poured with love and a sprinkle of magic, ready to bring a galaxy of wonder to your coffee table. Which one is catching your eye? Let us know below! 👇 #EyeConnectCrafts #ResinArt #HandmadeHomeDecor #CelestialVibes #NewCollection
• •Looking for a gift that's truly one-of-a-kind? 💖 At EyeConnect Crafts, we create beautiful, personalized resin art just for you! From custom color keychains to monogrammed trinket dishes, let's craft something special together. DM us to start designing your unique piece today! #PersonalizedGifts #EyeConnectCrafts #HandmadeWithLove #CustomResinArt #GiftIdeas
• •Watch the magic happen! ✨ Demolding these vibrant floral trays is SO satisfying. 😍 Each petal, each swirl, carefully crafted to bring a little piece of art into your home. What should we create next? #ResinDemolding #CraftProcess #EyeConnectCrafts #HandmadeArt #SatisfyingVideos #FloralDecor
• •Elevate your space with our 'Ocean Dream' decorative resin tray. Handcrafted with swirling blues, shimmering sands, and delicate seashell accents, this piece isn't just a tray – it's a miniature escape. Perfect for holding your favorite jewelry, keys, or simply as a stunning art object. Each tray is unique, just like you. Dimensions: 10" x 6". Materials: High-quality epoxy resin, pigments, and natural embellishments.
• •Add a pop of handmade charm to your home! 🏡 Discover unique resin coasters, trays, and decor by EyeConnect Crafts. Perfect for gifting or treating yourself to something special. Click through to see our latest creations! #HandmadeDecor #ResinCrafts #EyeConnectCrafts #HomeAccents #UniqueGifts