Brand Tone

inspirational, motivational, positive, and community-oriented

Brand Values

• •Inspiration & Motivation
• •Excellence & Hard Work
• •Vision & Focus
• •Community & Connection
• •Resilience (Overcoming Adversity)
• •Quality
• •Sustainability & Consciousness
• •Authenticity & Being True to Oneself

Best Practices

• •Always Anchor to Core Values: Ensure every piece of copy, whether a social media post, product description, or email, reflects one or more of the brand's core values (inspiration, excellence, vision, community, resilience, quality, sustainability).
• •Use "EYE" Language and Symbolism: Continue to creatively incorporate the "EYE" and "Deyemond" concepts and their meanings into the narrative. Reinforce the idea of vision, focus, and overcoming pressure to shine.
• •Speak Directly to the Aspiring Individual: Address the customer as someone on a journey of personal growth and achievement. Use empowering and encouraging language that resonates with their ambitions and challenges.
• •Foster Community Interaction: Write copy that invites engagement, asks questions, and encourages customers to share their own stories of perseverance and success. This reinforces the community value.
• •Maintain Authenticity and Positivity: Ensure the tone is consistently genuine, uplifting, and hopeful, even when discussing challenges. Avoid overly aggressive or cliché motivational speak; instead, focus on heartfelt and relatable messages of empowerment.

Social Perception

Positive Customer Experiences, Inspirational and Meaningful, Supportive of Local Business, Environmentally Conscious, Community Focused, Quality Products

Copy Examples

• •Headline: See Beyond Obstacles. Wear Your Vision. Body: Life throws challenges, but your vision keeps you focused. Our latest collection is designed for the dreamers, the hustlers, the believers. Crafted with quality, infused with inspiration. Earn your excellence. #EYEClothing #WearYourVision #MotivationalStreetwear
• •Headline: From Pressure to Diamond. That's Your Story. Body: Just like a diamond, you're forged in pressure. Embrace the journey, celebrate the strength it takes to shine. The 'Deyemond' collection is here to remind you of the brilliance within. What pressures are you turning into power today? Share your story. #EYEJourney #DeyemondCollection #EarnYourExcellence
• •Headline: More Than Fabric. It's a Mindset. Body: EYE Clothing Co. isn't just about what you wear. It's about how you live. It's about that relentless pursuit of your best self. Join a community that inspires, supports, and pushes you to think big. #EYECommunity #PositiveMindset #StreetwearWithPurpose
• •Headline: Rooted in the PNW. Reaching for the World. Body: Born in the Pacific Northwest, our mission is to spark minds and inspire conscious action, wherever you are on your path. Every piece we create carries a message of hope and the drive to achieve. What are you striving for? #EYEClothingCo #PNWInspired #GlobalMotivation
• •Headline: Elevate Your Hustle. Define Your Success. Body: The grind never stops, and neither should your belief in yourself. Our premium streetwear is built for comfort, designed for impact. Fuel your ambition with every thread. Show us how you #EarnYourExcellence. #MotivationalApparel #HustleHard