Tono de Marca

Empowering, inclusive, friendly, encouraging, and appreciative.

Valores de Marca

• •Empowerment
• •Inclusivity
• •Quality and Versatility
• •Community

Mejores Prácticas

• •Always Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should reinforce the core message of making the customer feel confident and beautiful.
• •Use Inclusive Language: Consistently use phrases that speak to a diverse audience, mentioning different eye shapes, ages, and styles to make everyone feel welcome.
• •Maintain a Friendly and Approachable Voice: Use conversational language, ask questions to engage the audience, and respond to comments and messages in a warm and personal manner.
• •Center the Customer in the Narrative: Frame your products around how they benefit the customer and their lifestyle. Instead of just listing features, explain how those features will make them feel or what they will help them achieve.
• •Be Visually Consistent: Ensure that the imagery used across all platforms reflects the brand's values of inclusivity and empowerment by showcasing a diverse range of models and customers.

Percepción Social

Positive, community-oriented, friendly, approachable, and responsive to customer desires.

Ejemplos de Copy

• •Unleash your inner star. Our new 8D 'Showgirl' lashes are here to give you the bold, dramatic look you've been dreaming of. Dare to be seen.
• •Beauty knows no boundaries. Our lashes are designed for every eye, every age, and every story. Find the perfect fit for your unique beauty at Eye C Lashes.
• •Confidence is your best accessory. Our mission is to empower you to feel as beautiful as you are. Your journey to self-love starts with a flutter.
• •Your new favorite lashes are waiting. The 'Fantasy Collection' is now available, featuring stunning 8D faux mink styles. Elevate your look and express your personality.
• •We LOVE to see you in your Eye C Lashes! Tag us @eye_c_lashes and use #EyeCBeauty for a chance to be featured. Welcome to the family!