Brand Tone

Youthful, Trendy, Friendly, Playful, Inspirational & Empowering

Brand Values

• •Variety & Choice
• •Quality & Safety
• •Customer Satisfaction & Experience
• •Affordability & Value
• •Self-Expression & Creativity
• •Community

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., playful, vibrant, friendly, confident), and "words we don't use." Share this with anyone creating content.
• •Know Your Audience: Understand their language, what resonates with them (e.g., memes, slang, current trends), and their aspirations. Tailor the copy to speak their language authentically.
• •Use Emojis and Casual Language Appropriately: Incorporate emojis and a conversational style that aligns with a youthful and friendly tone, particularly on social media. Avoid overly formal or technical jargon where simplicity and fun are key.
• •Focus on Benefits and Feelings: Instead of just listing product features, highlight how the products make the customer feel (e.g., confident, glamorous, expressive) and the benefits they offer (e.g., transforming a look, enhancing natural beauty).
• •Maintain Consistency Across All Channels: While the execution might vary slightly (e.g., TikTok vs. email), the core brand voice and personality should remain recognizable whether a customer is reading a product description, a social media post, or a customer service email.

Social Perception

Aesthetic Enhancer, Mixed Reliability, Trend-Conscious, Good for Occasional & Cosmetic Use

Copy Examples

• •Instagram Post (New Collection): "💥 FRESH DROP ALERT! 💥 Your peepers are about to get a serious upgrade. 😉 Slide into our new [Collection Name] lenses and let your eyes do ALL the talking. Which shade are you copping first? 👇 #Eyecandys #NewCollection #ColorContacts #MustHave"
• •TikTok Video Caption (Transformation): "From 😒 to ✨ real quick! Obsessed with how these [Lens Name] lenses make my eyes POP! Grab yours + use code TIKTOKFAM15 for a sweet treat at checkout! #EyecandyTransformation #ColoredContacts #GRWM #BeforeAndAfter #ViralBeauty"
• •Facebook Ad (Focus on Natural Look): "Want that 'your eyes, but better' vibe? Our Natural Glow collection is here to give you the subtle enhancement you've been dreaming of. ✨ So comfy, you'll forget you're wearing them (but everyone else will notice 😉). Shop now! #EyecandysNatural #SubtleBeauty #EverydayGlam #ContactLenses"
• •Email Subject Line (Promotion): "🍬 Sweeten Your Stare! 🍬 20% Off ALL Lenses This Week Only!" Email Body Snippet: "Hey Gorgeous! Ready to turn heads? Your eyes deserve a little treat, and so do you! For a limited time, get 20% off our entire range of stunning colored contacts. Find your perfect shade and let your confidence shine! ✨"
• •Pinterest Pin Description (Styling Inspo): "Level up your weekend look! ✨ Pairing our 'Ocean Kiss' blue lenses with a smoky eye and nude lip for ultimate glam. What's your go-to eye makeup combo with colored contacts? Share your inspo! #EyecandysStyle #BlueContacts #MakeupInspo #WeekendVibes #BeautyHacks"