Tono de Marca

bold, expressive, playful, aspirational, empowering, fun, trendy, approachable, fashion-forward

Valores de Marca

• •Self-Expression
• •Empowerment
• •Quality & Accessibility
• •Trend-Consciousness
• •Community

Mejores Prácticas

• •Lead with Empowerment: Always frame messaging around the idea of empowering the customer. Use active, strong verbs that inspire confidence and self-expression.
• •Embrace Playful Language: Incorporate fun, trendy, and sometimes even cheeky language. Use emojis and popular slang where appropriate, especially on social media, to maintain an approachable and modern voice.
• •Highlight the 'Statement' Aspect: Continuously emphasize what makes the jewelry special—its boldness, size, sparkle, and uniqueness. Use descriptive words like 'unforgettable,' 'eye-catching,' and 'vibrant.'
• •Maintain a Los Angeles Vibe: Subtly weave in the chic, fashion-forward, and effortlessly cool essence of Los Angeles. Reference trends, style, and a confident attitude.
• •Focus on Versatility and Occasion: While the pieces are bold, show how they can be worn for various occasions, from elevating a casual outfit to completing a formal look. This makes the product feel both special and practical.

Percepción Social

Perceived as a go-to brand for affordable, stylish, and eye-catching 'statement' jewelry. It's seen as a source of fun, trendy accessories that allow participation in current fashion trends without significant financial investment, offering value and accessibility. General sentiment is positive, with appreciation for design and aesthetic.

Ejemplos de Copy

• •Dare to be seen. Our new 'Chromatic Dreams' collection is here to turn heads and start conversations. It’s not just jewelry; it’s your new armor. Shop now and express every shade of you.
• •Your daily scroll just got a lot more sparkly. ✨ Unbox the bold with our latest arrivals. Which piece is calling your name? Let us know below! #EyeCandyLA #StatementJewelry #JewelryHaul
• •Why whisper when you can roar? Your style is your voice, and our statement pieces are your microphone. Find the perfect piece to amplify your look and enjoy 15% off your first order. Be loud. Be you.
• •The 'Arielle' necklace isn't just an accessory; it's a centerpiece. Designed for the bold and the fearless, its intricate details and vibrant stones capture the light and the attention of everyone in the room. Perfect for elevating a simple dress or complementing your most glamorous look.
• •Style is your story. Let us be the exclamation point. Discover jewelry that’s as unique and expressive as you are. Welcome to Eye Candy LA.