Brand Tone

Trendy and Modern, Quality-Conscious, Customer-Centric and Approachable, Confident

Brand Values

• •Style & Fashion
• •Quality & Durability
• •Customer Satisfaction
• •Accessibility/Value
• •Eye Protection

Best Practices

• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, or a Facebook ad, the underlying tone and core messaging should feel familiar and aligned with the Eyebox brand.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," highlight specific features like "durable materials," "UVA/UVB protection," "included leather case," as they do.
• •Use visuals that align with your brand tone and values.
• •Incorporate user-generated content to enhance authenticity and trust.
• •Actively monitor and respond to customer feedback to maintain a positive brand perception.

Social Perception

Reliable and stylish source for modern eyewear in North Macedonia. Potential confusion with medical device using the same name.

Copy Examples

• •Modern design, superior quality
• •QUALITY LENSES with UVA/UVB protection
• •FREE SHIPPING ON ALL PRODUCTS
• •MORE THAN 2000 HAPPY CUSTOMERS
• •Comes with our signature leather hard case.