Brand Tone

approachable, professional, and efficient

Brand Values

• •Convenience and Flexibility
• •Expertise and Trust
• •Modernity and Technology
• •Customer-Centric Care

Best Practices

• •Lead with "Convenience": Always emphasize speed and ease. Use words like quick, simple, fast, easy, seamless, and in-and-out to reinforce the brand’s core value proposition.
• •Blend Professional with Personable: Combine technical terms like "comprehensive eye health exam" with friendly, approachable phrases like "We'd love to see you." Refer to the founders, Dr. Goswick and Emily, to add a human touch to the expert service.
• •Use Action-Oriented Language: Write clear, direct calls-to-action that guide the user. Instead of passive language, use commands like "Book an appointment," "Set your sights on simple," and "Grab your prescription."
• •Embrace the "Modern" Angle: Consistently use the tagline "A modern take on eye care" and frame services in a contemporary context (e.g., "wake up at 3 am and suddenly remember..."). This positions Eyebox as a forward-thinking alternative to traditional optometrists.
• •Highlight Flexibility and Choice: Regularly remind customers that they are in control. Use phrases like "buy your glasses where you want to" and "à la carte care options" to build trust and show respect for the customer's autonomy and budget.

Social Perception

Overwhelmingly positive, primarily shaped by highly favorable patient reviews on medical booking platforms like Zocdoc. Patients consistently praise professionalism, exceptional patient care, and efficiency, with no significant negative mentions.

Copy Examples

• •From their first eye exam to frames that survive the playground, your family’s vision is our focus. We make eye care simple and stress-free for the whole crew. Book appointments for everyone in one go! #Eyebox #FamilyEyeCare #NYCKids #Brooklyn
• •Your Lunch Break Eye Exam. Quick, thorough, and back to the office in under an hour. A modern take on eye care means we respect your time.
• •Eyebox NYC | Quick Eye Exams & Prescriptions. Need a new prescription fast? Walk-ins welcome. Get a comprehensive exam or an express prescription today. Modern, friendly eye care in Gramercy.
• •At Eyebox, we promise expert care, not a sales pitch. Get your prescription and feel free to buy frames wherever you like. We have awesome glasses, but we're here for your eye health first. That's our guarantee. #helloeyebox #EyeCareNYC
• •Out of contacts? We've got you covered in 20 minutes.