Brand Tone

Elegant & Sophisticated, Artisanal & Quality-Focused, Confident & Trustworthy, Customer-Centric & Appreciative

Brand Values

• •Quality Craftsmanship
• •Elegance and Style
• •Comfort
• •Customer Satisfaction
• •Durability
• •Exclusivity

Best Practices

• •Always highlight the "superior quality leather," "genuine leather," or "finest materials" to underscore the luxury and durability aspects of the brand.
• •Use words like "elegant," "sophisticated," "timeless," "exclusive," "refined," and "distinguished" to maintain the upscale feel of the brand.
• •Ensure copy speaks not only to the aesthetic appeal ("sophisticated design," "timeless style") but also to the tangible benefit of comfort ("surprising comfort," "comfort from the first use").
• •Incorporate elements of trust such as guarantees or snippets of positive customer experiences to build confidence.
• •Focus on Premium Materials

Social Perception

Legrand Leather is perceived very positively by its customers as a provider of high-quality, comfortable, and stylish handmade leather shoes with excellent finish, sophisticated design, and good customer service. There's a perception of receiving a premium product and experience, with customers feeling they've made a worthwhile investment and receiving compliments.

Copy Examples

• •Legrand Leather – an exceptional experience, from our hands to your feet.
• •Personification of luxury and elegance.
• •Exclusive models.
• •Timeless design.
• •Unparalleled excellence.