Brand Tone

Promotional and Urgent, Direct and Product-Focused, Accessible and Service-Oriented, Informal and Engaging (on TikTok), Potentially Reassuring (for replica market)

Brand Values

• •Value for Money/Affordability
• •Wide Product Selection
• •Convenience
• •Accessibility
• •Trendiness

Best Practices

• •Embrace Transparency, Especially with Replicas/Alternatives: Clearly manage expectations if items are inspired by, clones, or affordable alternatives rather than original brands. This can build trust.
• •Maintain an Energetic and Promotional Voice: Continue using strong calls to action, highlighting discounts, and creating a sense of urgency.
• •Highlight Convenience Factors Consistently: Always reiterate benefits like fast shipping, cash on delivery, and warranty in marketing materials.
• •Visually Align Across Platforms: Ensure the branding (logo, color hints if any) and overall message of value and variety is consistent.
• •Monitor and Respond to Feedback (Strategically): Actively managing online reputation is key. Address common concerns where possible (e.g., improving clarity on product guarantees or return processes).

Social Perception

Deal Seekers/Budget-Conscious Consumers, Quality-Conscious Consumers/Those Expecting Genuine Brands, General Online Shoppers, Local Community (Angri/Nocera Inferiore)

Copy Examples

• •🔥 HOT DEAL ALERT! 🔥 Get the latest tech for LESS! Smartwatches, headphones, gadgets galore – up to 70% OFF! Don't wait, these prices won't last! Shop Exxeprice Store now! #TechDeals #Exxeprice #GadgetGoals
• •Why pay more? 🤷‍♀️ Exxeprice Store brings you the electronics you love at prices you won't believe. From Goophone smartphones that turn heads to essential home appliances, get it all with fast 24/48hr Italy shipping and pay on delivery! ✅ Quality tech, amazing prices.
• •Get the LOOK, love the PRICE! 😎 Our new Goophone [Model Name] delivers stunning design and the features you need, without breaking the bank. Perfect for staying connected in style. Cash on delivery available! Check it out at exxeprice.com! #Goophone #SmartStyle #AffordableTech
• •Shop with confidence at Exxeprice Store! 🛍️ We offer a 2-year warranty, responsive customer support 7 days a week, and the convenience of paying when your order arrives. Your satisfaction is our priority. Discover our range today!
• •🤯 STOP SCROLLING! 🤯 Exxeprice Store's CRAZY deals are ON! Reconditioned tech with minor dings = MAJOR savings for YOU! 💰 Grab it before it's GONE! Link in bio! #ExxepriceDeals #SavingsHack #LimitedStock