Brand Tone

aspirational, relaxed, and premium

Brand Values

• •Comfort
• •Quality & Durability
• •Design & Style
• •Relaxation & Leisure
• •Authenticity

Best Practices

• •Balance Luxury with Accessibility: Use premium, descriptive language ('sumptuous,' 'tactile,' 'luxurious') but keep the overall tone friendly and inviting ('chilling out,' 'super comfy').
• •Emphasize the 'Why': Don't just list features; sell the benefit. Instead of 'UV 7-8 protection,' write 'Vibrant color that lasts, season after season.' Instead of 'double-stitched seams,' use 'Built to last through years of lounging, jumping, and relaxing.'
• •Reinforce Authenticity: Regularly use phrases like 'The original B-bag' and 'Made in the UK' to build trust and highlight the brand's heritage and quality control.
• •Use Aspirational, Lifestyle-Focused Language: The copy should sell a feeling, not just a product. Use words that evoke relaxation, leisure, and quality time. The goal is to make the customer imagine a more relaxed and stylish life with the product.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the high-quality, aspirational imagery used on the website and social media. The words should describe the scene and feeling that the pictures create.

Social Perception

The brand is perceived as a high-quality, stylish, and comfortable option in the furniture market, with strong positive reviews outweighing the negative ones.

Copy Examples

• •This is your sign to stop everything and just... lounge. Our weatherproof B-bag is here to turn your garden into a five-star relaxation zone. Sink in and let the week melt away. #ExtremeLounging #OutdoorLiving #LuxuryComfort
• •The Original B-bag. Engineered for extreme comfort, designed for effortless style. Discover the collection.
• •Your weekend just got a serious comfort upgrade.
• •Tired of furniture that's all style and no substance? Experience the difference with Extreme Lounging. Our iconic B-bags are double-stitched for durability and filled to mold perfectly to your body. It's not just a seat, it's a lifestyle. Shop now for free shipping over €100.
• •Meet the icon, now in classic cord. Incredibly soft to the touch and built for serious lounging, this B-bag adds a touch of retro style to any modern space. From movie marathons to lazy Sunday mornings, find your perfect chill-out spot.