Brand Tone

Enthusiastic, Knowledgeable, and Community-Oriented

Brand Values

• •Expertise and Quality
• •Customer Service and Support
• •Passion for the Hobby
• •Reliability

Best Practices

• •Speak as an Enthusiast, Not Just a Seller: Use language that shows genuine passion. Words like "awesome," "beast," "insane," and "thrill" are more effective than generic corporate-speak. Share the excitement.
• •Prioritize Helpfulness Over Hard Selling: Frame content around solving problems and offering guidance. Ask questions to encourage engagement ("What's your favorite track?"). Always lead with advice and support.
• •Show, Don't Just Tell: Use video and high-quality images of the products in action. User-generated content can be powerful Aencourage customers to share their photos and videos with the products.
• •Be an Open Book of Knowledge: Create content that shares expertise freely. This could be short blog posts on "How to Choose Your First RC Car," maintenance tip videos, or breakdowns of new technology. This builds trust and authority.
• •Maintain a Personal and Friendly Voice: Address the community directly ("Hey RC fam!"). Keep the tone conversational and approachable in all communications, from social media replies to product descriptions. This reflects the positive in-store experience customers rave about.

Social Perception

Extreme Hobbies is perceived very positively as the go-to experts for RC products in their region. Customers value their knowledgeable and helpful staff, particularly Jason, for excellent service. The store is seen as a "kid and big kid heaven," offering trustworthy advice and being a reliable resource for new hobbyists and repairs.

Copy Examples

• •Ready to tear up the track? The new Traxxas Maxx has just rolled in and it's an absolute beast! With its insane power and rock-solid durability, this is the truck you've been waiting for. Swing by the shop to see it in person or check out the specs on our website. What's the first thing you'd do with this monster? #RCNZ #Traxxas #ExtremeHobbies
• •Your Hobby is Our Passion. From First-Timers to Seasoned Pros, Get Expert Advice and New Zealand's Best Range of RC Gear. Let's Get Building.
• •New to the world of RC? The Arrma Gorgon is your perfect start! It's tough, easy to handle, and ready to run straight out of the box. We love this truck because it s built to last through every jump and tumble. Got questions? Our team is always here to help you get started on your RC journey. Let the fun begin!
• •🔥 New Arrivals, Expert Tips & Your Weekend Dose of RC Fun!
• •Dunedin's RC Experts! ⚙️ Whether you're fixing an old favorite or starting a new adventure, Extreme Hobbies has the parts and passion to get you going. Friendly advice, guaranteed. Visit us on Vogel Street!