Brand Tone

Artistic & Experimental, Playful & Psychedelic, Positive & Joyful, Authentic & DIY, Nature-Inspired & Mindful

Brand Values

• •Creativity & Originality
• •Sustainability & Ethical Production
• •Self-Expression & Individuality
• •Joy & Well-being
• •Process & Craftsmanship

Best Practices

• •Embrace Imperfection & Authenticity: Reflect the hand-made, artist-run nature. Don't be afraid to be a little quirky or less formal. Mention the process, the "happy accidents" (like selling misprints), and the human element behind the brand.
• •Use Vivid & Sensory Language: Evoke the psychedelic, playful, and nature-inspired themes with descriptive words that appeal to sight, feeling, and even a sense of wonder (e.g., "sun-drenched hues," "cosmic graphics," "buttery-soft recycled cotton").
• •Maintain a Positive & Uplifting Voice: Focus on joy, self-expression, and the good feelings the clothes inspire, aligning with their goal to make people feel good.
• •Incorporate Keywords Organically: Weave in terms like "psychedelic," "hand-dyed," "artist-run," "sustainable," "Brooklyn," and "experimental" naturally into your copy to reinforce brand identity and improve SEO.
• •Tell a Story (Even a Small One): Connect the designs to inspirations like nature, meditation, art, or the founders' journey. This adds depth and resonates with the brand's value of making art and fostering self-expression.

Social Perception

Niche & Artistic, Sustainable & Conscious (among those aware), Cool & Trendy (within its subculture), Authentic, Limited Awareness

Copy Examples

• •Headline: Wear Your Weird. Body: Hand-printed in Brooklyn by artists who believe your clothes should be as original as you are. Dive into the psychedelic world of Extra Vitamins – limited-run tees for sun-gazing, dream-chasing, and just being. Call to Action: Shop the Drop.
• •Headline: Good Vibes, Woven In. Body: Each Extra Vitamins piece is a little bit of art, a dash of sunshine, and a whole lot of good energy. Made with recycled cotton and a DIY spirit, because feeling good should be sustainable. Call to Action: Find Your Feel-Good Fit.
• •Headline: More Than Just a Tee. It's a Trip. Body: Fuel your adventures with Extra Vitamins. Our psychedelic, nature-inspired designs are hand-dyed and printed for those who live life in full color. Get experimental. Call to Action: Explore New Arrivals.
• •Headline: Brooklyn-Born. Art-Driven. Sustainably Made. Body: Extra Vitamins isn't just clothing, it's wearable art with a conscience. From our sunny studio to your wardrobe, every piece is crafted with joy, recycled materials, and a touch of magic. Call to Action: Discover Our Story.
• •Headline: Tune In, Bliss Out. Body: Inspired by meditation, nature, and the beauty of the present moment. Extra Vitamins creates clothes for rock-collecting, ritual-making, and finding your bliss. What will yours inspire? Call to Action: Shop Mindful Designs.