Brand Tone

Celebratory and Joyful, Helpful and Supportive, Warm and Approachable, Relatable, Direct and Informative

Brand Values

• •Celebrating Milestones
• •Gratitude
• •Family and Connection
• •Customer Focus and Service
• •Comfort and Quality
• •Self-Expression

Best Practices

• •Lead with Joy and Warmth: Use positive, uplifting, and affectionate language that reflects the happiness of the occasions being celebrated. Words like \"cherish,\" \"blessing,\" \"delight,\" \"adorable,\" and \"heartwarming\" fit well.
• •Emphasize \"Thankful\": Consistently weave the theme of gratitude into the copy, aligning with the \"Extra Thankful This Year\" name. This is especially relevant for seasonal promotions.
• •Be Solution-Oriented and Helpful: Frame copy to show how the products help customers achieve their goal (e.g., \"The perfect way to announce...\", \"Make your reveal unforgettable...\"). Continue to provide clear details about product fit, material, and shipping.
• •Use Inclusive and Connecting Language: Address various family members and scenarios to make the brand feel welcoming to all those celebrating new additions or milestones.
• •Keep it Authentic and Relatable: While celebratory, the tone can also be down-to-earth. Share in the genuine excitement of customers' life moments.

Social Perception

Customers likely perceive 'Extra Thankful This Year' as a heartwarming and timely brand for announcing pregnancies, especially in alignment with the Thanksgiving holiday. The name itself fosters positive and grateful associations. It is seen as a go-to source for unique and thematic announcement apparel. The parent brand, LoveLuluBell, would be viewed as a versatile and fun online store for a variety of statement clothing, known for its specialization in pregnancy reveals but also offering items for many other occasions and roles. The emphasis on service, like fast shipping, contributes to a perception of reliability and customer care.

Copy Examples

• •Headline: Our Little Turkey is Arriving Soon! 🧡 Body: This Thanksgiving, we're 'Extra Thankful This Year' for the sweetest gift on the way! Announce your bundle of joy with our cozy and adorable tees. Shop the collection now and share your happy news!
• •Headline: Spilling the Beans (and Pumpkin Spice)! ✨ Body: Got some 'Extra Thankful This Year' news to share? Our announcement shirts are the perfect, comfy way to let the world know. Fast shipping means your secret won't have to wait long!
• •Headline: More Reasons to Be Thankful. Our Family is Growing! 👶🍂 Body: Celebrate your greatest blessing with the 'Extra Thankful This Year' collection. Soft, stylish, and perfect for that memorable family photo and announcement. Let us help you share the love!
• •Headline: The Best Dish This Thanksgiving? Our Baby Announcement! Body: Get ready to serve up some exciting news! Our 'Extra Thankful This Year' shirts are designed for comfort and cuteness, making your pregnancy reveal extra special.
• •Headline: Gratitude Looks Good On You (and Your Bump!). Body: Feeling 'Extra Thankful This Year'? Show it off! Our premium announcement tees are crafted for a perfect fit and ultimate comfort as you celebrate your upcoming arrival. Explore styles and sizes now!