Brand Tone

friendly, innovative, and trustworthy

Brand Values

• •Innovation and Functionality
• •Made in France Quality
• •Sustainability and Responsibility
• •Entrepreneurial Spirit

Best Practices

• •Always weave the founder's story and the brand's origins into the narrative. This adds a personal and authentic touch that resonates with customers.
• •Consistently mention the French manufacturing of the products. This is a significant selling point that speaks to quality and craftsmanship.
• •Frame the products not just as items, but as solutions to the challenges of urban living, such as limited space.
• •Avoid overly technical jargon. Communicate in a way that is warm, engaging, and easy to understand, reflecting the brand's approachable nature.
• •Incorporate testimonials and user-generated content into your marketing materials to build trust and social proof.

Social Perception

creative and reliable brand

Copy Examples

• •Tired of your tiny balcony? Imagine enjoying your morning coffee with a view. Our Balconie table makes it possible. Easy to install, stylish, and 100% made in France. Reclaim your outdoor space!
• •Designed in Paris and crafted in the Loire Valley, the Balconie table is more than just a piece of furniture; it's a lifestyle upgrade. Its smart design provides a stable and chic surface without sacrificing precious space. Perfect for apartments, studios, and anyone who loves clever design.
• •Don't let a small space limit your big ideas. Our founder, Félix, started Extra Terrasse with a simple mission: to make city living better. Discover our range of innovative solutions and bring a touch of French design to your home.
• •This summer, your balcony is the new 'place to be'. Get ready for sunny days and starry nights with our award-winning Balconie table. Limited stock available. Order yours today and transform your outdoor space!
• •From a student's dream to a thriving business. Extra Terrasse was born out of a passion for design and a desire to solve everyday problems. Every product we create is a testament to our commitment to quality, innovation, and the art of French living.